April 22, 2024

Ep. 105 - Building a Business: Overcoming Data Collection Challenges

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Trash Talk Business Podcast

In this episode we are delving into key strategies for achieving business success. We're gonna talk about the essentials of strategic hiring and the power of proactive decision-making to the significance of data analysis and professional growth. Join us as we explore how embracing challenges and consistent self-improvement can propel long-term progress. Plus, don't miss some practical tips on time management, effective communication, and the importance of networking—all vital tools for thriving in today’s dynamic business environment.

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Watch This Episode: https://www.youtube.com/watch?v=nN-_vBGSbQc

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Listen in as industry experts Andy Weins, of Green Up Solutions, and Casey 'Bubba' Lawrence break it down for you.

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Transcript

WEBVTT

00:00:03.857 --> 00:00:04.498
Kids in the background.

00:00:04.517 --> 00:00:04.958
Here we are.

00:00:04.977 --> 00:00:10.445
Flash Talk Business Podcast, episode 105.

00:00:10.484 --> 00:00:11.266
This is our weekly

00:00:11.305 --> 00:00:14.208
opportunity to talk business, talk shop,

00:00:14.269 --> 00:00:15.330
talk about what are we

00:00:15.351 --> 00:00:16.091
going to do on our

00:00:16.132 --> 00:00:17.733
businesses this week so

00:00:17.774 --> 00:00:19.916
that we can have an amazing

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time in this junk removal world,

00:00:22.138 --> 00:00:23.339
this junk removal dream.

00:00:24.201 --> 00:00:26.582
Whether you're growing, scaling, building,

00:00:27.082 --> 00:00:28.224
selling, I don't give a shit.

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Demolition, deconstruction,

00:00:31.306 --> 00:00:32.646
home services of any kind.

00:00:32.686 --> 00:00:33.927
Well, you've come to the right place.

00:00:33.987 --> 00:00:34.628
I'm Andy Wines.

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He is Casey, Bubble Orange Casey.

00:00:37.790 --> 00:00:38.652
What are we talking about today?

00:00:40.073 --> 00:00:40.253
Andy,

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I'd like to know what you'd like to

00:00:41.253 --> 00:00:41.874
talk about today.

00:00:41.893 --> 00:00:44.456
I'm going to throw that right back at you.

00:00:45.055 --> 00:00:47.978
That sounds like you did no pro show prep.

00:00:48.679 --> 00:00:49.018
Zero.

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I actually did negative.

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I would say negative one show prep.

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Negative one show problem.

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I did say it looks like you

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have a goatee right now.

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That's odd.

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Yeah.

00:01:01.709 --> 00:01:02.509
It's, you know what it is.

00:01:02.609 --> 00:01:03.890
It's my mustache is actually

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thicker than the rest of my facial hair.

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So when I shave, even it's the same length,

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it's darker.

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Yeah.

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Even your chin looks goatee-ish.

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Well, it's the end of the quarter.

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Yeah.

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It's end of quarter.

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um so I know I i I'm uh you

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know uh you know uh numbers

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I was gonna say numbers

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nazi but I think that's

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socially inappropriate

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these days uh I'm a numbers

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extraordinaire I love my

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numbers I looked at my

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numbers I had a marketing

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meeting today and he's like

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yeah we got our end of the

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you know end of the quarter

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report coming and end of

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month report I go I already

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looked at it I already know

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where I'm at top line

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revenue because revenue

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Close a business Friday.

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I know where revenue is at.

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Exactly, right?

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And talking marketing is all

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about revenue because it's

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about what we got for a generation.

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Now,

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once the accounting is done for the

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week and everything is reconciled,

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then I'll know where we fit,

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what we hit from an EBITDA standpoint.

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Reconcile.

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You know how many times I

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forget that word?

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Reconcile?

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I'll be having a conversation.

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I'll be like, yeah, once we – and I'm like,

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it's not an account for.

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It's the same, but it's different.

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Yeah.

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First time.

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Yeah.

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Account for is accounting.

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Hey, we accounted for the dollar.

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Yeah.

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Reconcile is somebody got that person.

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Yeah.

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Someone got that person

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verified that it all made sense.

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Yeah.

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Because I look at the profit

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and loss statement.

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I only look at my balance

00:02:24.493 --> 00:02:25.895
sheet typically quarterly,

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unless there's a reason to,

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and that's where all the

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reconciliation is happening.

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Now my bookkeeper,

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she looks at the balance

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sheet every week because we

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pay out tips and we have, you know,

00:02:34.018 --> 00:02:35.359
on deposit funds, all that other stuff.

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Um,

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I rarely look at my balance

00:02:38.286 --> 00:02:40.687
sheet because I look at

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cash flows and I look at

00:02:42.209 --> 00:02:43.049
profit and loss statements.

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So P&L first, then cash flows,

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then my balance sheet.

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So reconciliation is,

00:02:47.932 --> 00:02:49.032
does everything make sense?

00:02:49.092 --> 00:02:51.074
Because sometimes it doesn't make sense.

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So yeah,

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for those that have not done their

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end of quarter stuff, I mean,

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it is literally 16 hours

00:02:58.539 --> 00:02:59.060
into the quarter.

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The end of the quarter,

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get on that because that's

00:03:02.383 --> 00:03:03.985
the data you need to make

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data driven decisions.

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And I'm going to go ahead

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and tease our next episode already.

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Next episode,

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we have the amazing Andy

00:03:09.730 --> 00:03:12.212
Barton joining us for this.

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Kick off Q2 with Andy Barton,

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your quarterly update.

00:03:17.177 --> 00:03:17.919
So there's that.

00:03:20.300 --> 00:03:21.442
So Andy, why is it important?

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Why is what important?

00:03:23.955 --> 00:03:24.395
Well, I mean,

00:03:24.556 --> 00:03:25.637
let's look at this as year one,

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year two person.

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It's only April.

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I still have a whole lot of

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time left this year.

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Why is it important to know

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where we are right now?

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How does that help me for the summer?

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How does it help me for the fall?

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Because I like projections.

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Yeah, yeah, yeah.

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Here's the deal.

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You got to see how you're

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doing against what your plan was.

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The plan happened in November, December.

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Now, I use Q1.

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I will tweak the plan.

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By pro forma, I tweak it.

00:03:55.205 --> 00:03:57.848
And basically, by June 1, July 1,

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it is throughout the rest

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of the year because some

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things may change.

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So we bought a truck this

00:04:02.931 --> 00:04:05.193
year that was not on our original plan.

00:04:05.234 --> 00:04:06.094
Our plan was to buy a truck

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later in the year, had an opportunity.

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So I tweaked the pro forma.

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Flip side is we hired

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someone that did not work out.

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So, you know,

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I had salary in there for Q1

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that never happened.

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Right.

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So those are the things I

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tweak big chunks.

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Now I'm not tweaking disposal costs,

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you know, all that other stuff,

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because the other thing is with revenue,

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I struggle because we are,

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we're up this year.

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A lot of people I know are struggling.

00:04:29.708 --> 00:04:30.267
We are up.

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We are up year over year.

00:04:31.809 --> 00:04:33.709
I am beating my pro forma

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and my pro forma was

00:04:35.250 --> 00:04:36.911
aggressive and I'm beating

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the pro forma this year.

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So do I,

00:04:38.930 --> 00:04:39.692
I'll throw this out to the

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audience for those that do pro formas.

00:04:41.793 --> 00:04:42.473
When you're up,

00:04:42.913 --> 00:04:43.894
Do you change your goals

00:04:43.954 --> 00:04:45.394
mid-year or do you stay at your goals?

00:04:46.355 --> 00:04:46.995
That's something I've

00:04:47.016 --> 00:04:48.516
struggled with because when I'm up,

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I want to keep pressing the pedal.

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In the same token, it's like, well,

00:04:51.660 --> 00:04:52.379
we set a goal.

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Let's celebrate.

00:04:54.622 --> 00:04:55.583
If we're 115% to goal,

00:04:56.684 --> 00:04:57.985
celebrate that 15% or do

00:04:58.004 --> 00:05:00.947
you make the goal 15%

00:05:00.947 --> 00:05:03.329
higher than your initial

00:05:03.588 --> 00:05:04.949
because you're already trending upward,

00:05:05.029 --> 00:05:05.230
right?

00:05:06.511 --> 00:05:07.672
I think there's two answers to that.

00:05:08.132 --> 00:05:08.992
Well, there's two answers.

00:05:09.093 --> 00:05:09.913
It's a yes or no.

00:05:10.553 --> 00:05:10.733
No.

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I think there's three answers.

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All right.

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So, well, the reason I say this,

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this is kind of what I do

00:05:18.252 --> 00:05:19.833
with physical fitness, right?

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I don't do much,

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but I've been struggling to

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get back into that routine.

00:05:23.656 --> 00:05:24.416
I say, what do you, hold on.

00:05:24.536 --> 00:05:25.377
What do you do for physical?

00:05:25.596 --> 00:05:26.437
You've never talked.

00:05:26.497 --> 00:05:27.379
Well, no, you talked about.

00:05:27.399 --> 00:05:28.720
Mainly golf.

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Yeah.

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Yeah.

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Okay.

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All right.

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Let's all right.

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Hold up.

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Yeah.

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Three was what I was.

00:05:34.884 --> 00:05:35.103
Yeah.

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And I'm, I'm, so my biggest is I've,

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I've been overworking

00:05:38.846 --> 00:05:39.906
myself to the point where

00:05:40.848 --> 00:05:42.209
those two hours in the morning,

00:05:43.060 --> 00:05:44.062
mean a lot to me like now

00:05:44.101 --> 00:05:45.393
instead of waking up at 4

00:05:45.393 --> 00:05:47.465
50 I'm waking up at 6 30

00:05:47.464 --> 00:05:49.466
and it's like whoo yeah

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that's it that feels good

00:05:50.848 --> 00:05:51.689
but I need to get back in

00:05:51.709 --> 00:05:52.870
that routine okay let's

00:05:52.889 --> 00:05:53.850
talk about golf let's talk

00:05:53.870 --> 00:05:55.192
about your goal let's let's

00:05:55.213 --> 00:05:56.233
let's not do hypotheticals

00:05:56.494 --> 00:05:57.675
so your golf game which

00:05:57.735 --> 00:05:58.375
mind you've been playing

00:05:58.415 --> 00:06:01.619
golf for six months yeah

00:06:01.639 --> 00:06:02.319
six months all right that

00:06:02.338 --> 00:06:03.180
was real there you go seven

00:06:03.199 --> 00:06:04.300
months yeah yeah yeah

00:06:06.500 --> 00:06:08.521
and for me golf is it's a

00:06:08.560 --> 00:06:10.060
release it's relaxing to me

00:06:10.120 --> 00:06:11.302
it's fun I don't like

00:06:11.341 --> 00:06:12.221
keeping score mainly

00:06:12.242 --> 00:06:13.122
because I'm new and it

00:06:13.163 --> 00:06:13.963
doesn't really matter for

00:06:14.002 --> 00:06:15.463
me everybody's like oh yeah

00:06:15.562 --> 00:06:16.283
that's how you develop a

00:06:16.324 --> 00:06:17.303
candy cap and that's how

00:06:17.624 --> 00:06:18.463
you need to go get lessons

00:06:18.504 --> 00:06:19.884
you'll get this here's my

00:06:19.944 --> 00:06:21.285
thing to that once I go and

00:06:21.365 --> 00:06:23.286
do that I am now looking at

00:06:23.326 --> 00:06:25.567
it more I'm looking at less

00:06:25.627 --> 00:06:27.168
as leisure and more as a

00:06:27.208 --> 00:06:27.968
competitive sport

00:06:28.744 --> 00:06:30.303
Now, me, yes, I'm naturally competitive,

00:06:30.644 --> 00:06:31.964
but I don't play golf to be competitive.

00:06:32.084 --> 00:06:33.144
I play golf to get away,

00:06:33.545 --> 00:06:34.524
hang out with some buddies,

00:06:34.904 --> 00:06:35.565
maybe do a little bit of

00:06:35.605 --> 00:06:36.605
business talk here and there,

00:06:37.286 --> 00:06:38.545
but I enjoy playing.

00:06:38.886 --> 00:06:40.107
Now, do I want to get better at it?

00:06:40.326 --> 00:06:40.906
Absolutely.

00:06:41.367 --> 00:06:41.766
Well,

00:06:42.026 --> 00:06:44.348
how are you going to get better at it

00:06:44.387 --> 00:06:45.408
if you don't know where you started?

00:06:45.427 --> 00:06:47.807
Well, I know where I started,

00:06:47.848 --> 00:06:48.968
but what I'm saying is –

00:06:48.968 --> 00:06:50.329
You can keep track of the

00:06:50.369 --> 00:06:51.309
data and have the

00:06:51.369 --> 00:06:53.329
discipline to allow it to

00:06:53.370 --> 00:06:54.050
be something you enjoy.

00:06:54.069 --> 00:06:54.189
Yeah.

00:06:54.970 --> 00:06:56.271
I agree with that.

00:06:56.451 --> 00:06:57.331
The point I was trying to

00:06:57.350 --> 00:06:58.771
make was the push-up method

00:06:58.951 --> 00:07:01.091
that I was trying to get back to routine.

00:07:01.913 --> 00:07:03.192
At first, I set the bar low,

00:07:03.192 --> 00:07:04.574
50 push-ups per day.

00:07:04.913 --> 00:07:07.435
That's nothing.

00:07:07.774 --> 00:07:08.755
My mentality is, hey,

00:07:08.776 --> 00:07:10.136
I'm going to do 50 push-ups per day.

00:07:10.235 --> 00:07:11.617
If I end up doing 60,

00:07:11.617 --> 00:07:13.596
now that's the new goal, 60 per day.

00:07:14.437 --> 00:07:16.038
If I do 60, great, I met that goal.

00:07:16.298 --> 00:07:17.738
If I do 65, it's 65 a day now with

00:07:20.475 --> 00:07:21.016
business,

00:07:21.276 --> 00:07:22.639
I feel like that's how you look

00:07:22.658 --> 00:07:23.540
at that pro forma.

00:07:24.141 --> 00:07:26.322
If you meet your pro forma or beat it,

00:07:27.103 --> 00:07:28.225
you set that new standard.

00:07:28.264 --> 00:07:28.425
Now,

00:07:28.485 --> 00:07:30.728
look at it realistically because we

00:07:30.788 --> 00:07:31.750
also know the anomalies

00:07:31.790 --> 00:07:33.451
that we've seen in the past few years,

00:07:34.091 --> 00:07:34.252
but

00:07:34.853 --> 00:07:36.173
The same could be said with

00:07:36.774 --> 00:07:37.834
different regions of business.

00:07:37.853 --> 00:07:38.634
So, like, for instance,

00:07:39.115 --> 00:07:40.875
my fall and wintertime

00:07:40.915 --> 00:07:42.276
could be way busier than yours.

00:07:43.136 --> 00:07:45.396
So, obviously... So, that's the thing.

00:07:45.416 --> 00:07:47.538
We've had an extremely mild winter.

00:07:47.718 --> 00:07:48.978
You had a very warm winter.

00:07:49.218 --> 00:07:51.619
So, normally, April, May,

00:07:51.658 --> 00:07:52.978
we have all this pent-up demand.

00:07:53.600 --> 00:07:56.661
My heat of the moment thought is, hey...

00:07:57.341 --> 00:07:59.581
hitting goal for April and May,

00:07:59.622 --> 00:08:00.603
we're still winning because

00:08:00.622 --> 00:08:02.403
we already killed it Q1.

00:08:02.744 --> 00:08:03.944
So hitting goal in April and May,

00:08:03.963 --> 00:08:04.944
we're still in great shape.

00:08:05.524 --> 00:08:06.925
The challenge is we might

00:08:06.966 --> 00:08:08.225
not hit a goal in April or

00:08:08.266 --> 00:08:10.307
May and yet still be there

00:08:10.547 --> 00:08:11.947
on the year because we

00:08:11.987 --> 00:08:12.608
already took care of some

00:08:12.687 --> 00:08:13.809
of that pent-up demand.

00:08:14.485 --> 00:08:17.028
But now how that adjusts

00:08:17.048 --> 00:08:18.189
your new pro forma, though,

00:08:18.309 --> 00:08:20.630
is how are you going to look at next Q1?

00:08:20.690 --> 00:08:22.293
I know it may be too early for that,

00:08:22.692 --> 00:08:23.613
but you don't want to set

00:08:23.673 --> 00:08:24.774
that standard like, well,

00:08:24.795 --> 00:08:26.776
we did way better than we've ever done.

00:08:27.017 --> 00:08:27.497
Oh, no, no.

00:08:27.697 --> 00:08:28.238
Every year.

00:08:28.298 --> 00:08:29.279
That's why I never talk about it.

00:08:29.519 --> 00:08:30.860
Hey, we're better year over year.

00:08:30.880 --> 00:08:31.920
I don't give a shit year over year.

00:08:32.261 --> 00:08:32.741
Year over year,

00:08:32.782 --> 00:08:34.363
I looked at and I built the pro forma.

00:08:34.562 --> 00:08:35.182
I don't just say, hey,

00:08:35.202 --> 00:08:36.644
we're going to grow 2% year over year.

00:08:36.663 --> 00:08:37.384
We're just going to be

00:08:37.404 --> 00:08:38.065
better than year over year.

00:08:38.284 --> 00:08:40.756
No, my goals are 15%,

00:08:40.756 --> 00:08:42.067
20% growth year over year.

00:08:42.288 --> 00:08:44.469
Hell, it used to be 50% or greater growth,

00:08:44.869 --> 00:08:45.048
right?

00:08:45.149 --> 00:08:49.532
As you get every year you go, you cut down,

00:08:49.552 --> 00:08:50.231
right?

00:08:50.251 --> 00:08:51.113
How much you grow.

00:08:51.232 --> 00:08:52.533
A lot of junk rule companies

00:08:52.553 --> 00:08:53.073
come out the gate.

00:08:53.094 --> 00:08:54.414
You can do 200 your first year.

00:08:54.634 --> 00:08:56.035
You can do 500 your next year.

00:08:56.696 --> 00:08:57.375
Getting that 150% growth to

00:08:57.375 --> 00:08:58.616
250% more or 250% total, if you will,

00:08:58.657 --> 00:08:59.057
is feasible.

00:08:59.618 --> 00:09:01.099
Once you get in the seven figures...

00:09:09.053 --> 00:09:10.595
doubling year over year

00:09:10.955 --> 00:09:12.356
is... Why are you shouting at me, bro?

00:09:12.756 --> 00:09:13.037
What up?

00:09:13.798 --> 00:09:16.480
I'll pull the mic out.

00:09:16.500 --> 00:09:17.039
I'll sit back.

00:09:17.059 --> 00:09:17.379
You know why?

00:09:17.399 --> 00:09:18.480
Because I'm in a good mood.

00:09:18.760 --> 00:09:19.381
I'm in a good mood.

00:09:19.442 --> 00:09:24.806
I had a very somber-ish, more emotional,

00:09:24.846 --> 00:09:27.587
more feeling experience of

00:09:27.607 --> 00:09:28.328
Andy Wine's life.

00:09:28.369 --> 00:09:32.971
So now I'm... I had a very

00:09:33.032 --> 00:09:34.774
intense Monday to where...

00:09:36.197 --> 00:09:38.399
The gap between this show

00:09:39.078 --> 00:09:40.980
and my last conversation was 10 minutes.

00:09:41.600 --> 00:09:41.879
Oh, yeah.

00:09:42.559 --> 00:09:43.860
And that's how kind of the

00:09:43.900 --> 00:09:44.980
whole day has been for me.

00:09:45.421 --> 00:09:46.642
Now, it's not bad.

00:09:47.162 --> 00:09:50.743
It's just extremely overbearing.

00:09:51.143 --> 00:09:52.384
It could be overbearing.

00:09:53.124 --> 00:09:56.565
But the cool thing is it's all good stuff.

00:09:56.985 --> 00:09:58.306
Whoever the Facebook users are,

00:09:58.426 --> 00:09:59.225
you've got to press the

00:09:59.245 --> 00:10:00.147
button that Taylor tells

00:10:00.187 --> 00:10:02.506
you to so you can identify who you are.

00:10:02.567 --> 00:10:03.128
We can't see.

00:10:03.187 --> 00:10:03.408
I'm LFG.

00:10:04.482 --> 00:10:05.884
I'm Justin Waltz, LFG.

00:10:06.183 --> 00:10:07.365
That's all I said was LFG.

00:10:07.684 --> 00:10:10.186
Everything before me is Justin Waltz.

00:10:10.666 --> 00:10:12.126
Well, okay.

00:10:12.427 --> 00:10:13.748
So I'll clear.

00:10:14.187 --> 00:10:14.447
Okay.

00:10:14.668 --> 00:10:16.590
Andy Barton will be on next week.

00:10:17.090 --> 00:10:17.870
Justin Waltz.

00:10:18.070 --> 00:10:19.630
Yeah, that's correct.

00:10:20.072 --> 00:10:21.331
So Justin Waltz has a,

00:10:22.013 --> 00:10:23.072
you have an open invitation.

00:10:24.014 --> 00:10:26.235
Anytime you want to come in to the call,

00:10:26.274 --> 00:10:26.934
you can come in right now.

00:10:27.235 --> 00:10:28.056
I will send you the link.

00:10:28.115 --> 00:10:29.096
You can come on the show right now.

00:10:30.256 --> 00:10:31.037
Open invitation.

00:10:31.057 --> 00:10:33.599
Probably golfing, driving.

00:10:34.326 --> 00:10:36.307
or hanging out with junk luggers.

00:10:37.067 --> 00:10:38.607
Maybe he is talking about

00:10:38.648 --> 00:10:40.149
how 800 God junk is buying

00:10:40.149 --> 00:10:41.649
3000 cyber trucks.

00:10:42.250 --> 00:10:42.769
I don't believe it.

00:10:43.289 --> 00:10:43.710
Here's the thing.

00:10:43.909 --> 00:10:45.850
This, you know what, this might be my,

00:10:45.951 --> 00:10:46.812
this might be my least

00:10:46.851 --> 00:10:47.932
favorite day on Facebook

00:10:48.432 --> 00:10:49.712
because I genuinely get my

00:10:49.753 --> 00:10:50.572
news from Facebook.

00:10:50.613 --> 00:10:51.913
And then April fool's day, it's like,

00:10:52.594 --> 00:10:53.354
Wait, is this real?

00:10:53.413 --> 00:10:54.315
It's not real.

00:10:54.335 --> 00:10:54.995
Come on.

00:10:55.235 --> 00:10:56.035
It's all stupid shit.

00:10:56.255 --> 00:10:57.636
And, of course, I'm a Packers fan.

00:10:57.677 --> 00:10:58.277
Go Pack Go.

00:10:58.636 --> 00:10:58.777
Like,

00:10:58.797 --> 00:11:00.357
there was the Packers are going to

00:11:00.378 --> 00:11:01.558
trade for Aaron Rodgers crap.

00:11:01.578 --> 00:11:04.000
See, look, we can mix in sports April 1.

00:11:04.059 --> 00:11:05.159
We can still talk football.

00:11:05.841 --> 00:11:06.000
Like,

00:11:06.020 --> 00:11:06.961
the people are talking about the

00:11:07.000 --> 00:11:07.961
Cowboys winning the Super Bowl.

00:11:08.121 --> 00:11:08.601
Just crap.

00:11:08.841 --> 00:11:10.023
Just complete crap out there.

00:11:10.163 --> 00:11:11.964
That's an ongoing April Fool's joke.

00:11:13.124 --> 00:11:14.365
that's everybody yeah yeah

00:11:14.445 --> 00:11:15.946
actually it works 365 days

00:11:16.145 --> 00:11:17.806
a year and here's the deal

00:11:17.905 --> 00:11:19.267
I found out uh how april

00:11:19.287 --> 00:11:22.187
fool's got its name back in

00:11:22.268 --> 00:11:23.649
uh I want to say 1526 I may

00:11:23.668 --> 00:11:26.289
be wrong on the date 1603

00:11:26.289 --> 00:11:27.591
was it when the gregorian

00:11:27.610 --> 00:11:28.971
calendar you just said shit

00:11:28.990 --> 00:11:29.471
you don't know what the

00:11:29.491 --> 00:11:30.152
fuck you're talking about yeah

00:11:30.572 --> 00:11:32.033
You said it with confidence, though.

00:11:32.173 --> 00:11:33.393
I say everything with confidence.

00:11:33.432 --> 00:11:34.133
You're a sales guy.

00:11:34.153 --> 00:11:35.094
You're such a sales guy.

00:11:35.114 --> 00:11:35.293
I know.

00:11:35.573 --> 00:11:36.234
I'm an ops guy.

00:11:36.333 --> 00:11:38.855
I will preface what I could be wrong.

00:11:38.894 --> 00:11:39.796
I'm like, I don't know.

00:11:40.155 --> 00:11:40.436
Anyways,

00:11:40.696 --> 00:11:43.216
when the Gregorian calendar came about,

00:11:44.157 --> 00:11:46.518
April 1st used to be the New Year's Day,

00:11:46.638 --> 00:11:48.339
and then they changed it to January 1st.

00:11:48.719 --> 00:11:49.779
So people that celebrated

00:11:50.120 --> 00:11:51.200
New Year's on April 1st

00:11:51.240 --> 00:11:52.240
were considered to be fools,

00:11:52.500 --> 00:11:54.061
hence April Fool's Day.

00:11:54.380 --> 00:11:55.402
I read that on Facebook.

00:11:56.616 --> 00:11:58.599
Maybe that wasn't true

00:11:58.619 --> 00:11:59.078
because we don't know

00:11:59.119 --> 00:11:59.960
what's true on Facebook today.

00:12:00.000 --> 00:12:01.240
It may be April Fool's.

00:12:01.701 --> 00:12:01.922
Yes.

00:12:02.481 --> 00:12:03.403
Maybe April Fool's.

00:12:03.562 --> 00:12:04.364
I think it was either... It

00:12:05.865 --> 00:12:06.926
was after our first date,

00:12:07.405 --> 00:12:08.147
but Monica and I,

00:12:08.167 --> 00:12:10.589
we've been together for maybe six months.

00:12:11.289 --> 00:12:12.210
We were doing something.

00:12:12.230 --> 00:12:14.272
We were driving and I don't

00:12:14.292 --> 00:12:15.874
know how the conversation came up,

00:12:15.894 --> 00:12:17.195
but it was about glass.

00:12:18.735 --> 00:12:21.677
Dude, I put my sales hat on and I was like,

00:12:21.717 --> 00:12:22.839
oh yeah, you know I've been in glass,

00:12:22.899 --> 00:12:23.139
right?

00:12:23.220 --> 00:12:24.500
It was like Sir Edward...

00:12:25.402 --> 00:12:26.942
glassish or something and I

00:12:26.981 --> 00:12:28.222
made it up dude and I mean

00:12:28.243 --> 00:12:29.403
I went all in I was like

00:12:29.442 --> 00:12:30.442
yeah lightning struck the

00:12:30.523 --> 00:12:32.864
sand and then he was able

00:12:32.903 --> 00:12:34.283
to fold and mold it to

00:12:34.344 --> 00:12:35.504
where it was a thin sheet

00:12:35.543 --> 00:12:36.544
of see-through material and

00:12:36.585 --> 00:12:38.284
he named it after his last

00:12:38.345 --> 00:12:40.846
name and she bought it and

00:12:40.865 --> 00:12:41.846
then after that she was

00:12:41.905 --> 00:12:43.125
like I'm never believing

00:12:43.145 --> 00:12:43.927
anything you say again

00:12:44.606 --> 00:12:45.746
because it was complete bullshit

00:12:46.485 --> 00:12:46.884
Yeah, well,

00:12:47.586 --> 00:12:48.767
you married her and put two kids in her,

00:12:48.807 --> 00:12:48.966
so.

00:12:49.527 --> 00:12:49.746
I did.

00:12:49.767 --> 00:12:50.587
A little bit, you know.

00:12:50.827 --> 00:12:51.307
That is true.

00:12:51.688 --> 00:12:52.489
She's believed to love you both.

00:12:52.509 --> 00:12:53.129
Beautiful trophies hanging

00:12:53.149 --> 00:12:53.990
out in the living room right now.

00:12:54.490 --> 00:12:55.130
Yeah, no big deal.

00:12:55.510 --> 00:12:55.610
Yeah,

00:12:55.630 --> 00:12:56.611
we'll see if we can hear them in the

00:12:56.652 --> 00:12:57.192
background later.

00:12:57.211 --> 00:12:58.913
No, I shut the doors.

00:12:58.933 --> 00:13:00.153
All right, there you go.

00:13:00.193 --> 00:13:01.014
All right, well,

00:13:01.054 --> 00:13:03.096
we got way off topic of pro formas.

00:13:03.177 --> 00:13:03.996
All right.

00:13:04.297 --> 00:13:04.957
So, yes.

00:13:05.238 --> 00:13:05.717
So, yes.

00:13:05.957 --> 00:13:06.639
Year over year.

00:13:06.979 --> 00:13:09.041
Next year's March will be.

00:13:10.193 --> 00:13:11.514
a percentage growth from

00:13:11.554 --> 00:13:12.254
this year's March.

00:13:12.775 --> 00:13:13.696
There's no doubt about that.

00:13:14.136 --> 00:13:14.956
The question becomes,

00:13:15.037 --> 00:13:17.178
do I make the adjustment in

00:13:17.278 --> 00:13:19.360
year for the pro forma,

00:13:19.600 --> 00:13:20.520
considering that we are,

00:13:20.541 --> 00:13:21.500
as of Friday night,

00:13:21.520 --> 00:13:22.642
we were 24.3% ahead of goal through Q1.

00:13:22.662 --> 00:13:23.302
I think you stay on track.

00:13:31.847 --> 00:13:32.749
Keep with where we started.

00:13:33.168 --> 00:13:33.649
Yeah,

00:13:34.110 --> 00:13:35.370
because it's not real data if you

00:13:35.390 --> 00:13:35.910
think about it.

00:13:36.471 --> 00:13:37.511
Yeah, I'm just guessing.

00:13:37.591 --> 00:13:38.432
At that point, guessing.

00:13:38.732 --> 00:13:41.794
And if we stay 20% above goal all year,

00:13:42.254 --> 00:13:43.735
awesome.

00:13:43.855 --> 00:13:44.437
It's almost like,

00:13:45.037 --> 00:13:47.097
would you rather come up

00:13:47.097 --> 00:13:48.919
10% above or 20% below

00:13:48.980 --> 00:13:50.019
because you changed the line?

00:13:50.600 --> 00:13:52.881
That's where my head's at, right?

00:13:53.363 --> 00:13:54.243
And again, the seasonality.

00:13:54.263 --> 00:13:56.485
Now, if we're having the same conversation,

00:13:56.544 --> 00:13:58.365
when we're having the same conversation,

00:13:58.385 --> 00:14:00.246
I'm still up 20% July 1,

00:14:00.246 --> 00:14:01.008
we might adjust fire.

00:14:02.044 --> 00:14:03.725
Because then we look at some

00:14:03.765 --> 00:14:05.446
of our purchases for next year,

00:14:05.466 --> 00:14:06.326
because we're looking to

00:14:06.366 --> 00:14:07.726
add at least one more truck next.

00:14:09.087 --> 00:14:10.207
Buy one more truck this year

00:14:10.229 --> 00:14:11.089
that will be delivered next

00:14:11.109 --> 00:14:12.109
year and then possibly another one.

00:14:12.789 --> 00:14:13.889
And there's one more key

00:14:13.929 --> 00:14:15.270
hire I can see ourselves

00:14:15.311 --> 00:14:16.250
making next 18 months.

00:14:16.791 --> 00:14:18.451
So when we're ahead of goal,

00:14:18.652 --> 00:14:19.491
then it's a question of

00:14:19.972 --> 00:14:22.714
expediting those next areas of business.

00:14:23.783 --> 00:14:24.322
You're laughing.

00:14:24.403 --> 00:14:25.222
Monica's saying some shit.

00:14:25.243 --> 00:14:25.722
What's going on?

00:14:25.943 --> 00:14:27.203
Yeah, Monica's mad.

00:14:27.384 --> 00:14:28.024
She's pissed.

00:14:28.063 --> 00:14:28.844
I brought home a sheet of

00:14:28.884 --> 00:14:30.764
paper that had a bunch of brownies.

00:14:30.784 --> 00:14:32.345
I was like, hey, you want some brownies?

00:14:32.985 --> 00:14:34.384
She got super excited, and I was like,

00:14:34.404 --> 00:14:35.765
here you go, and now she's just pissed.

00:14:36.285 --> 00:14:37.765
You told the story about the

00:14:37.806 --> 00:14:38.725
glass and now this.

00:14:38.745 --> 00:14:40.067
There's a consistency thing here.

00:14:40.086 --> 00:14:42.407
Yeah, the consistency is I piss her off.

00:14:43.187 --> 00:14:45.207
Yeah, well, that's why I'm not married.

00:14:45.227 --> 00:14:47.648
A first-time no-go,

00:14:47.828 --> 00:14:49.349
like so many of us in the military.

00:14:50.850 --> 00:14:52.793
Well, but going back to the pro forma,

00:14:52.852 --> 00:14:53.773
it's funny you're talking

00:14:53.812 --> 00:14:56.534
about this because we're

00:14:56.554 --> 00:14:57.835
looking at a new business soon.

00:14:58.855 --> 00:15:00.216
And we're literally in the

00:15:00.256 --> 00:15:01.197
midst of all that right now.

00:15:01.236 --> 00:15:02.878
We're building out that information,

00:15:02.918 --> 00:15:03.519
the data.

00:15:04.359 --> 00:15:05.679
The obstacle we're facing is

00:15:05.759 --> 00:15:07.059
collecting data from other

00:15:07.421 --> 00:15:09.121
similar businesses around

00:15:09.961 --> 00:15:11.763
when it's hard to collect

00:15:11.783 --> 00:15:12.823
data on businesses that

00:15:12.884 --> 00:15:14.225
aren't necessarily the same.

00:15:14.264 --> 00:15:15.585
Like some of them, yes,

00:15:15.605 --> 00:15:16.586
they're the same industry.

00:15:17.309 --> 00:15:19.091
but some of them lease their

00:15:19.110 --> 00:15:19.991
space some of them own

00:15:20.011 --> 00:15:21.173
their space you got to

00:15:21.212 --> 00:15:22.614
figure out who does what

00:15:22.634 --> 00:15:23.254
because their overhead

00:15:23.294 --> 00:15:25.876
changes but I think when

00:15:25.897 --> 00:15:26.797
you're putting that plan

00:15:26.836 --> 00:15:28.278
together the pro forma you

00:15:28.317 --> 00:15:29.219
have to look at okay what's

00:15:29.239 --> 00:15:31.640
your cost well it's not an

00:15:31.760 --> 00:15:32.902
overnight thing it takes

00:15:33.381 --> 00:15:35.464
time to put a true pro

00:15:35.504 --> 00:15:36.524
forma together and I think

00:15:36.544 --> 00:15:37.946
a lot of us do it hastily

00:15:38.990 --> 00:15:39.791
This is us shit.

00:15:40.451 --> 00:15:41.392
There ain't nothing fucking

00:15:41.432 --> 00:15:42.231
hastily about mine.

00:15:42.272 --> 00:15:45.014
I started doing my pro forma in September.

00:15:45.033 --> 00:15:46.433
October.

00:15:46.453 --> 00:15:47.654
I'll say October.

00:15:47.774 --> 00:15:49.255
Well, you're saying us.

00:15:49.275 --> 00:15:50.115
This is us shit.

00:15:50.556 --> 00:15:52.116
Guys like myself and Justin Walters,

00:15:52.157 --> 00:15:53.456
we don't fuck around.

00:15:53.596 --> 00:15:54.878
Justin Walters in general.

00:15:55.337 --> 00:15:57.038
Justin Walters makes four pro formas.

00:15:57.078 --> 00:15:58.720
He don't play, right?

00:15:58.740 --> 00:15:59.360
No, I get that.

00:15:59.379 --> 00:16:01.341
Well, that's my point is –

00:16:02.394 --> 00:16:04.274
learning from the past, from my past,

00:16:05.035 --> 00:16:05.975
it takes time to build

00:16:06.015 --> 00:16:06.816
these pro formas out.

00:16:06.855 --> 00:16:08.696
And it wasn't until just today, really,

00:16:08.716 --> 00:16:10.417
that I actually got some

00:16:10.557 --> 00:16:11.937
vital information for that.

00:16:11.976 --> 00:16:14.157
Like I got a hard overhead number,

00:16:14.256 --> 00:16:16.437
cost number that I hadn't had before.

00:16:16.697 --> 00:16:17.697
So now I have an opportunity

00:16:17.717 --> 00:16:19.177
to purchase a property and it's like, oh,

00:16:19.399 --> 00:16:20.078
I have a real number.

00:16:20.399 --> 00:16:21.578
I can implement this into

00:16:21.639 --> 00:16:22.399
our pro forma now.

00:16:23.178 --> 00:16:25.139
Before it was more of a estimate.

00:16:26.159 --> 00:16:29.561
Well, you know, so with this,

00:16:30.160 --> 00:16:31.360
you just finished your first quarter.

00:16:32.589 --> 00:16:33.690
And you have to look at it

00:16:33.990 --> 00:16:35.051
like we just talked about it.

00:16:35.211 --> 00:16:36.292
And the cool thing is you're

00:16:36.312 --> 00:16:37.493
in a great place to look at.

00:16:38.393 --> 00:16:40.394
Hey, man, glass glass is half full.

00:16:40.695 --> 00:16:42.777
We can either adjust it

00:16:43.417 --> 00:16:44.177
because we're doing better

00:16:44.197 --> 00:16:46.458
than expected or we stay the course.

00:16:46.720 --> 00:16:47.379
And then, A,

00:16:47.419 --> 00:16:48.441
we can be happy that we're

00:16:48.461 --> 00:16:50.581
going to go over or B,

00:16:50.721 --> 00:16:51.682
we'll feel underwhelmed

00:16:51.783 --> 00:16:52.504
because we're kind of

00:16:52.604 --> 00:16:54.485
already there in our minds.

00:16:55.706 --> 00:16:56.567
I think you say the course.

00:16:57.486 --> 00:16:58.107
I'm not an expert.

00:16:58.688 --> 00:17:00.250
I don't make four pro formas.

00:17:00.509 --> 00:17:02.510
That's just, you know what I mean?

00:17:02.530 --> 00:17:02.610
Yeah.

00:17:02.650 --> 00:17:03.811
What do you think?

00:17:05.672 --> 00:17:07.633
Also, also like with your,

00:17:08.053 --> 00:17:08.732
your storage units,

00:17:08.772 --> 00:17:10.013
you guys have an occupancy rate.

00:17:10.753 --> 00:17:11.013
Yeah.

00:17:11.153 --> 00:17:12.595
Do you have a goal occupancy rate?

00:17:12.694 --> 00:17:13.515
And then we do.

00:17:14.654 --> 00:17:14.875
Yeah.

00:17:15.036 --> 00:17:17.276
And you, so, so right now, so, okay,

00:17:17.316 --> 00:17:18.336
this is a perfect example.

00:17:18.477 --> 00:17:21.178
One, one location is very,

00:17:21.198 --> 00:17:22.578
it was very cheap and it's

00:17:22.598 --> 00:17:23.439
going to be a cash cow.

00:17:23.519 --> 00:17:24.159
Once it's actually,

00:17:24.818 --> 00:17:25.740
I would say 18 months in,

00:17:26.848 --> 00:17:28.490
because it's very low low

00:17:28.569 --> 00:17:30.410
overhead no one lives on it

00:17:30.809 --> 00:17:31.490
liabilities low

00:17:31.529 --> 00:17:33.090
everything's low the

00:17:33.111 --> 00:17:33.871
problem is it's in the

00:17:33.911 --> 00:17:35.951
boonies so marketing is

00:17:35.991 --> 00:17:37.551
everything we are targeting

00:17:37.571 --> 00:17:38.893
an actual neighborhood

00:17:38.913 --> 00:17:40.673
that's right behind it we

00:17:40.692 --> 00:17:41.393
stole the neighborhood's

00:17:41.433 --> 00:17:42.493
name that's the name of our

00:17:42.534 --> 00:17:43.453
storage place now it's

00:17:43.693 --> 00:17:44.795
silver lake self storage

00:17:45.634 --> 00:17:46.734
named after silver lake's

00:17:46.914 --> 00:17:47.976
development which is huge

00:17:48.895 --> 00:17:50.435
so that pro forma is

00:17:50.496 --> 00:17:51.537
completely different than

00:17:51.557 --> 00:17:52.936
the one in weatherford that

00:17:52.977 --> 00:17:55.198
has 50 I'm sorry it's 37 tenants

00:17:56.826 --> 00:18:00.109
And 11 of them live on the property.

00:18:00.170 --> 00:18:02.290
The rest are just renting storage units.

00:18:02.791 --> 00:18:02.971
Yeah.

00:18:03.172 --> 00:18:03.592
And that's a little

00:18:03.612 --> 00:18:05.314
different because you're

00:18:05.334 --> 00:18:06.374
dealing with like this morning,

00:18:06.433 --> 00:18:07.174
my first call,

00:18:07.494 --> 00:18:08.576
which I got actually over

00:18:08.596 --> 00:18:10.738
the weekend was we had septic issues.

00:18:11.018 --> 00:18:12.558
So now we have to replace

00:18:12.618 --> 00:18:13.500
one of our septic pumps.

00:18:14.740 --> 00:18:15.280
April 1st.

00:18:15.300 --> 00:18:15.760
Guess what?

00:18:15.921 --> 00:18:16.821
The first thing I'm doing is

00:18:17.041 --> 00:18:18.723
paying to have a septic pump replaced.

00:18:19.463 --> 00:18:20.704
That hurts going into Q2

00:18:20.765 --> 00:18:21.746
because Q1 was already shitty.

00:18:21.766 --> 00:18:21.846
Okay.

00:18:24.266 --> 00:18:25.226
So we're already starting it

00:18:25.326 --> 00:18:26.626
off on an off mark and we

00:18:26.646 --> 00:18:27.326
didn't want to do that.

00:18:28.027 --> 00:18:30.288
But we also the same time

00:18:30.367 --> 00:18:31.768
cleaned out a huge office

00:18:31.867 --> 00:18:34.128
in a yard last month that

00:18:34.169 --> 00:18:35.430
this year or this month,

00:18:35.509 --> 00:18:36.509
we know we're actively

00:18:36.589 --> 00:18:37.470
leasing it out for $1,500.

00:18:37.470 --> 00:18:41.171
So it's like before it was 700,

00:18:41.171 --> 00:18:42.612
we cleaned it up, kicked everyone out.

00:18:42.632 --> 00:18:44.332
And now we're opening it up at 1500,

00:18:44.332 --> 00:18:46.692
which is still under, but it's, it's,

00:18:46.813 --> 00:18:47.373
you know, double.

00:18:47.492 --> 00:18:49.614
So that, that'll be great for us.

00:18:50.114 --> 00:18:51.115
Our pro forma is going to be

00:18:51.174 --> 00:18:52.095
changing because, Hey,

00:18:52.923 --> 00:18:53.785
Just because we had a dip

00:18:53.825 --> 00:18:55.066
here doesn't mean we're not

00:18:55.086 --> 00:18:56.227
going to keep that dip.

00:18:56.487 --> 00:18:57.587
That's just a constant thing.

00:18:58.468 --> 00:19:00.589
We had two people vacate out

00:19:00.609 --> 00:19:01.911
of the Weatherford property

00:19:02.691 --> 00:19:04.512
this last week.

00:19:05.532 --> 00:19:06.894
Now I'm looking at this month,

00:19:06.953 --> 00:19:08.655
I have to do double the

00:19:08.695 --> 00:19:09.415
work that I thought I was

00:19:09.435 --> 00:19:10.237
going to be doing last month.

00:19:10.856 --> 00:19:12.558
I have to fill three vacancies,

00:19:13.058 --> 00:19:14.319
even though two of them are storage units,

00:19:14.359 --> 00:19:16.300
not that much, but I want to get them in,

00:19:16.961 --> 00:19:18.103
put a contract on them so

00:19:18.143 --> 00:19:19.683
we can get our numbers up.

00:19:20.748 --> 00:19:21.628
But yeah, to your point,

00:19:21.709 --> 00:19:24.891
the pro forma on the country,

00:19:25.070 --> 00:19:26.211
the country one out in the country,

00:19:27.051 --> 00:19:28.272
that one's a slow drip for us.

00:19:29.053 --> 00:19:31.454
If we don't hit 50% occupy

00:19:31.494 --> 00:19:33.556
by the end of this year, that'll suck.

00:19:34.276 --> 00:19:35.017
But we will.

00:19:36.268 --> 00:19:38.628
Then that's where you have

00:19:38.669 --> 00:19:40.308
to put parameters in place.

00:19:40.529 --> 00:19:41.269
Our goal is 50.

00:19:41.990 --> 00:19:42.910
If we're under 30,

00:19:42.910 --> 00:19:45.330
we've got to cut losses.

00:19:45.651 --> 00:19:49.071
If we're over 70, whatever.

00:19:49.231 --> 00:19:51.232
That's the goal with the pro forma.

00:19:51.252 --> 00:19:52.753
That part of the pro forma works,

00:19:52.794 --> 00:19:53.114
wherein...

00:19:54.513 --> 00:19:55.214
The beautiful thing about

00:19:55.255 --> 00:19:56.214
pro formas is you get to

00:19:56.275 --> 00:19:57.675
establish the boundaries and the rules,

00:19:58.076 --> 00:19:58.896
and then you also get to

00:19:59.156 --> 00:20:01.597
establish the rewards thereafter.

00:20:03.539 --> 00:20:04.720
Not one pro forma is the

00:20:04.759 --> 00:20:05.361
same as the other.

00:20:06.240 --> 00:20:08.843
The goal is that you

00:20:08.883 --> 00:20:11.584
establish this before things happen.

00:20:12.505 --> 00:20:13.724
Because when you adjust on the fly,

00:20:14.005 --> 00:20:14.486
then you'll start

00:20:15.298 --> 00:20:15.538
you know,

00:20:15.818 --> 00:20:18.921
intentionally skewing the data to what,

00:20:19.181 --> 00:20:19.421
you know,

00:20:19.560 --> 00:20:20.981
what inevitability you want to

00:20:21.021 --> 00:20:21.501
see happen.

00:20:22.021 --> 00:20:22.383
See, see,

00:20:22.403 --> 00:20:23.202
now you're going back into

00:20:23.242 --> 00:20:24.763
firefighting versus fire prevention,

00:20:24.804 --> 00:20:25.804
because that's exactly right.

00:20:25.824 --> 00:20:27.484
If you are really good at firefighting,

00:20:27.904 --> 00:20:28.226
you will,

00:20:28.346 --> 00:20:29.786
you will not put the time in to

00:20:29.846 --> 00:20:30.987
prevent those fires because

00:20:31.027 --> 00:20:31.727
now you're really good at

00:20:31.787 --> 00:20:32.367
putting shit out.

00:20:32.928 --> 00:20:33.087
Yeah.

00:20:33.705 --> 00:20:37.288
It's comfortable firefighting.

00:20:37.367 --> 00:20:38.509
Firefighting is comfortable

00:20:38.528 --> 00:20:41.509
because that's what people are used to.

00:20:41.990 --> 00:20:42.750
You're used to being very

00:20:42.790 --> 00:20:43.490
reactive instead of

00:20:43.510 --> 00:20:45.172
proactive and it could hurt you.

00:20:45.832 --> 00:20:46.633
That was actually my biggest

00:20:46.712 --> 00:20:48.493
obstacle up until I think

00:20:48.513 --> 00:20:50.174
year three in the junk room.

00:20:50.835 --> 00:20:51.654
I was really good at

00:20:51.674 --> 00:20:53.175
reacting because I had to.

00:20:53.777 --> 00:20:54.936
The problem I was having is

00:20:54.957 --> 00:20:56.238
how do I become proactive

00:20:56.738 --> 00:20:58.019
because when people call me and say, hey,

00:20:58.058 --> 00:20:58.759
I had an issue.

00:20:59.338 --> 00:20:59.960
I need it fixed.

00:21:00.079 --> 00:21:01.921
I could say, yep, I'll fix it right now or

00:21:02.990 --> 00:21:04.471
Well, how about you fix it?

00:21:04.510 --> 00:21:05.211
Here's how you fix it.

00:21:05.230 --> 00:21:05.951
And then here's how you

00:21:05.991 --> 00:21:07.011
prevent it from ever happening.

00:21:07.813 --> 00:21:07.972
Yeah.

00:21:08.952 --> 00:21:09.993
And it's the same thing with numbers.

00:21:10.775 --> 00:21:10.974
Yeah.

00:21:11.914 --> 00:21:12.695
Well, people,

00:21:12.776 --> 00:21:13.855
people have a tendency in

00:21:13.895 --> 00:21:15.057
business to do what's comfortable.

00:21:15.116 --> 00:21:16.958
And as I read about in my book,

00:21:17.077 --> 00:21:18.038
words fucking matter,

00:21:18.118 --> 00:21:19.058
retrain your brain to use

00:21:19.098 --> 00:21:19.960
language that serves you.

00:21:20.079 --> 00:21:21.580
I quote PT Barnum,

00:21:21.961 --> 00:21:23.001
which says comfort is the

00:21:23.061 --> 00:21:23.981
enemy of progress.

00:21:24.583 --> 00:21:25.383
And that's where getting

00:21:25.522 --> 00:21:26.384
uncomfortable and being

00:21:26.403 --> 00:21:27.284
uncomfortable with your numbers.

00:21:27.544 --> 00:21:28.565
The numbers I put up this year,

00:21:30.099 --> 00:21:31.121
I wouldn't say we're scary.

00:21:31.221 --> 00:21:31.721
They were,

00:21:31.941 --> 00:21:33.142
it was pretty aggressive growth

00:21:33.442 --> 00:21:34.542
and our marketing companies like, well,

00:21:34.563 --> 00:21:35.304
that's not really normal.

00:21:35.364 --> 00:21:36.065
I go, that's great.

00:21:36.164 --> 00:21:37.165
I don't care what normal is.

00:21:37.226 --> 00:21:37.526
I'm not,

00:21:38.086 --> 00:21:39.907
I am not comparing myself to what

00:21:39.948 --> 00:21:41.189
other companies you do work with.

00:21:42.088 --> 00:21:43.430
I'm comparing myself to what

00:21:43.609 --> 00:21:45.311
I've done in the past, right?

00:21:45.571 --> 00:21:46.393
The funeral thing I have

00:21:46.413 --> 00:21:48.875
going for me is I'm like

00:21:48.974 --> 00:21:49.694
17th time around.

00:21:49.734 --> 00:21:50.836
It feels like really is my

00:21:50.895 --> 00:21:51.696
third time around in

00:21:51.757 --> 00:21:53.877
business in this model where I

00:21:55.078 --> 00:21:57.300
I I'm starting to figure out

00:21:57.320 --> 00:21:58.442
the hell I'm doing some days.

00:21:58.501 --> 00:21:58.702
Right.

00:21:58.782 --> 00:22:00.044
I'm being humble here

00:22:00.964 --> 00:22:02.125
because there are days where it's like,

00:22:02.145 --> 00:22:03.267
yeah, what the hell am I doing?

00:22:03.826 --> 00:22:04.007
Right.

00:22:04.407 --> 00:22:05.107
And so when I say, Hey,

00:22:05.167 --> 00:22:06.128
this is the growth we're at.

00:22:06.209 --> 00:22:07.210
I'm saying it confidently

00:22:07.230 --> 00:22:08.832
because I have eight years worth of data,

00:22:08.852 --> 00:22:10.353
a couple of different business models.

00:22:10.673 --> 00:22:10.813
Right.

00:22:10.853 --> 00:22:12.434
And before that, you know,

00:22:12.454 --> 00:22:13.756
my first six years in business,

00:22:13.776 --> 00:22:15.317
like to your point about your golf game,

00:22:15.356 --> 00:22:16.458
my first six years in business,

00:22:16.478 --> 00:22:17.179
when I was farting around

00:22:17.199 --> 00:22:19.101
with clutter busters, I had no data.

00:22:20.101 --> 00:22:20.382
So I,

00:22:21.448 --> 00:22:22.548
whatever decision making I'm

00:22:22.588 --> 00:22:23.529
making is skewed.

00:22:23.789 --> 00:22:24.569
That's why for you,

00:22:24.891 --> 00:22:26.291
you can collect the data.

00:22:26.311 --> 00:22:26.612
Like, Hey,

00:22:26.632 --> 00:22:27.512
this is what I shot on this

00:22:27.553 --> 00:22:29.634
round and choose to not

00:22:29.673 --> 00:22:30.375
make it competitive.

00:22:30.615 --> 00:22:31.875
Just say, Hey, for this entire year,

00:22:32.135 --> 00:22:32.936
I'm going to track it.

00:22:33.176 --> 00:22:34.278
I'm not going to look at it again.

00:22:34.657 --> 00:22:34.857
That's it.

00:22:34.877 --> 00:22:35.598
I'm just going to track it,

00:22:35.858 --> 00:22:37.299
put it in a place, have it.

00:22:37.319 --> 00:22:38.361
So you can reference it later.

00:22:38.800 --> 00:22:39.321
It's no different than

00:22:39.342 --> 00:22:40.242
people who first started off.

00:22:40.403 --> 00:22:41.163
Like I tell people when they

00:22:41.182 --> 00:22:42.463
first started off, we talk about the time,

00:22:42.703 --> 00:22:44.165
track the data your first year.

00:22:44.465 --> 00:22:45.446
We don't expect you to know it.

00:22:45.507 --> 00:22:46.406
We expect you to track it.

00:22:49.890 --> 00:22:50.990
It makes a lot of sense because,

00:22:52.307 --> 00:22:52.507
All right,

00:22:52.547 --> 00:22:54.710
so here's my excuse for not tracking it,

00:22:54.769 --> 00:22:54.970
right?

00:22:55.550 --> 00:22:56.972
I don't even know,

00:22:57.113 --> 00:22:58.213
like maybe three weeks ago.

00:22:58.233 --> 00:22:58.775
Yeah, you're bullshit.

00:22:59.855 --> 00:23:00.517
Like three weeks ago,

00:23:00.557 --> 00:23:02.138
the first time I actually kept score,

00:23:02.679 --> 00:23:03.760
I didn't really, like for me,

00:23:03.780 --> 00:23:04.340
I did really good.

00:23:04.381 --> 00:23:04.761
I did like a 107.

00:23:04.862 --> 00:23:07.944
And I was actually happy with that.

00:23:07.964 --> 00:23:08.385
I mean, shit,

00:23:08.405 --> 00:23:09.287
I haven't been playing long

00:23:09.326 --> 00:23:09.988
and felt great.

00:23:10.768 --> 00:23:12.308
But then the next two times

00:23:12.409 --> 00:23:13.568
were just terrible.

00:23:14.509 --> 00:23:15.069
I think it was like 118, 120.

00:23:15.329 --> 00:23:17.171
Yeah, buck 20s.

00:23:17.330 --> 00:23:18.231
I'm a buck 20 guy.

00:23:18.352 --> 00:23:18.632
I get it.

00:23:19.271 --> 00:23:20.413
Yeah, so for me, it's like, well,

00:23:20.653 --> 00:23:21.673
if I'm going to keep score,

00:23:22.253 --> 00:23:23.153
it's just going to piss me off.

00:23:24.275 --> 00:23:24.694
For me,

00:23:24.755 --> 00:23:26.435
I had to give myself a better

00:23:26.476 --> 00:23:27.056
reason to do it.

00:23:27.576 --> 00:23:30.377
But I guess it's the exact same.

00:23:30.958 --> 00:23:32.199
Yeah, you can choose not to be pissed off.

00:23:32.239 --> 00:23:32.618
You can say, hey,

00:23:32.838 --> 00:23:34.038
all I'm doing is establish baseline.

00:23:34.279 --> 00:23:34.700
This year,

00:23:35.019 --> 00:23:36.079
all I'm doing is whacking balls

00:23:36.119 --> 00:23:36.961
and seeing where it come out.

00:23:37.924 --> 00:23:39.106
Ain't no shame in that game.

00:23:39.406 --> 00:23:40.667
I'm trying to get around

00:23:40.708 --> 00:23:42.549
with Justin here soon down

00:23:42.971 --> 00:23:44.031
in his neck of the woods.

00:23:44.211 --> 00:23:44.592
Where is he?

00:23:44.771 --> 00:23:45.373
Is he by you?

00:23:45.432 --> 00:23:45.792
I don't know.

00:23:45.813 --> 00:23:46.835
He's outside of Tampa.

00:23:48.155 --> 00:23:48.836
Oh, that's not even close.

00:23:48.936 --> 00:23:49.156
All right.

00:23:49.477 --> 00:23:50.657
What do you mean it's not even close?

00:23:51.519 --> 00:23:52.079
Not close to you.

00:23:52.420 --> 00:23:54.342
I thought he was like driving distance.

00:23:54.362 --> 00:23:54.903
It's Florida.

00:23:55.383 --> 00:23:56.023
I'll be going to Florida a

00:23:56.044 --> 00:23:56.704
few times this year.

00:24:00.124 --> 00:24:01.045
I have learned a lot about

00:24:01.085 --> 00:24:02.467
Tampa the last couple days

00:24:04.489 --> 00:24:05.569
because I've been watching

00:24:05.769 --> 00:24:07.070
Dave Portnoy did a two-day

00:24:07.131 --> 00:24:08.291
Tampa pizza review.

00:24:08.692 --> 00:24:10.815
Hit up like 25 spots in two days.

00:24:11.075 --> 00:24:11.796
I've been learning about all

00:24:11.836 --> 00:24:13.237
the best pizza in Tampa lately.

00:24:13.257 --> 00:24:14.798
I think it's like St.

00:24:15.479 --> 00:24:17.500
st pete yeah richie I did I

00:24:17.599 --> 00:24:18.420
so when I toured with the

00:24:18.460 --> 00:24:20.201
band um back in the day

00:24:20.240 --> 00:24:21.201
tampa was always a place

00:24:21.221 --> 00:24:21.981
we'd say we'd stay in

00:24:22.261 --> 00:24:24.643
newport richie uh and uh we

00:24:24.663 --> 00:24:25.923
stayed in his house one

00:24:25.962 --> 00:24:27.763
time it was like airbnb

00:24:27.824 --> 00:24:29.565
before airbnb was a thing

00:24:30.285 --> 00:24:32.066
um man tampa was good to us

00:24:32.465 --> 00:24:35.106
played good shows just yeah

00:24:35.146 --> 00:24:36.307
we always love going so I i

00:24:36.327 --> 00:24:37.067
got nothing but love

00:24:37.307 --> 00:24:39.528
nothing but love for tampa um

00:24:40.757 --> 00:24:42.157
Oh, here we go.

00:24:42.538 --> 00:24:43.259
I did have a point here.

00:24:43.618 --> 00:24:45.480
So last year at this time,

00:24:46.161 --> 00:24:47.161
in February of last year,

00:24:47.781 --> 00:24:50.983
we had a 40% rate of leads

00:24:51.784 --> 00:24:53.045
capture where we knew where

00:24:53.085 --> 00:24:53.905
our jobs were coming from,

00:24:54.465 --> 00:24:56.867
which was way down from previous years.

00:24:57.127 --> 00:24:58.208
Previous years, we'd be at like 75%, 80%.

00:24:59.148 --> 00:25:00.170
That was a good year.

00:25:00.210 --> 00:25:00.650
I made a point.

00:25:05.717 --> 00:25:07.337
in October when I took back

00:25:07.357 --> 00:25:07.938
over the company.

00:25:08.278 --> 00:25:08.919
I did last year.

00:25:08.939 --> 00:25:10.240
I was pounded all summer.

00:25:10.519 --> 00:25:11.621
But then in October, I'm like, no,

00:25:11.641 --> 00:25:12.141
we're going to get this.

00:25:12.161 --> 00:25:13.362
I want to see what this number can be.

00:25:14.021 --> 00:25:15.522
Right now, as of this morning,

00:25:16.903 --> 00:25:18.105
rolling 90 days,

00:25:18.224 --> 00:25:18.965
we're at 99.4% capture rate.

00:25:21.146 --> 00:25:23.028
That means 99% of the leads

00:25:23.148 --> 00:25:24.829
or 90% of this is on closed

00:25:24.869 --> 00:25:25.810
invoices because there's

00:25:25.830 --> 00:25:26.651
plenty of times on leads

00:25:26.912 --> 00:25:28.232
where it wouldn't, it's a quote.

00:25:28.452 --> 00:25:29.334
We don't, we don't get it.

00:25:29.554 --> 00:25:30.575
And it is what it, you know,

00:25:30.615 --> 00:25:31.555
people never get back to us.

00:25:32.375 --> 00:25:34.417
Anyways, 99.4% of the,

00:25:34.877 --> 00:25:37.279
the jobs that we close,

00:25:37.420 --> 00:25:38.881
we have a identified lead

00:25:39.481 --> 00:25:40.583
and of the ones that we did it,

00:25:41.063 --> 00:25:42.663
all three people or four

00:25:42.703 --> 00:25:43.305
people or whatever it's

00:25:43.325 --> 00:25:45.246
been in the last 90 days, um,

00:25:46.181 --> 00:25:47.701
have stated that they do not remember.

00:25:48.061 --> 00:25:48.662
So it wasn't that we didn't

00:25:48.682 --> 00:25:49.383
have the conversation.

00:25:49.403 --> 00:25:50.242
It wasn't like we forgot.

00:25:50.624 --> 00:25:51.564
They do not remember.

00:25:51.584 --> 00:25:53.744
We've had a documented conversation.

00:25:54.246 --> 00:25:54.766
For me,

00:25:54.885 --> 00:25:56.987
someone else might look back and be like,

00:25:57.086 --> 00:26:00.368
oh, we do 99.5 or whatever.

00:26:00.388 --> 00:26:01.328
99.14 is the number it was.

00:26:01.990 --> 00:26:03.651
I'm super excited about that

00:26:03.691 --> 00:26:05.031
because I knew where I was last year.

00:26:05.632 --> 00:26:07.833
Last year when it was 40%, man,

00:26:07.873 --> 00:26:08.794
was that a slap in the face.

00:26:09.693 --> 00:26:11.355
And we track it every week.

00:26:11.615 --> 00:26:12.516
So the goal was 98%.

00:26:13.776 --> 00:26:15.757
As soon as we slipped below 98%, we said,

00:26:15.897 --> 00:26:16.938
oh, what's going on here?

00:26:17.518 --> 00:26:17.959
Wait a minute.

00:26:18.538 --> 00:26:19.599
And turns out there was a

00:26:19.619 --> 00:26:20.299
couple of different issues.

00:26:20.319 --> 00:26:21.760
There was like 12, 13 leads missing.

00:26:22.560 --> 00:26:24.402
And we figured out what the issue was.

00:26:24.942 --> 00:26:25.603
And there was basically

00:26:25.623 --> 00:26:27.203
three different issues that we solved.

00:26:28.243 --> 00:26:29.523
And once we solved all three issues,

00:26:29.564 --> 00:26:31.285
we stopped it because we're

00:26:31.325 --> 00:26:32.765
tracking it every single week.

00:26:32.805 --> 00:26:33.525
I'm not waiting for the end

00:26:33.545 --> 00:26:34.845
of the month and in the quarter.

00:26:35.545 --> 00:26:36.645
When people are first starting out,

00:26:36.885 --> 00:26:39.665
track everything and then

00:26:39.705 --> 00:26:40.546
start looking for trends.

00:26:40.605 --> 00:26:41.287
I can tell you some of the

00:26:41.307 --> 00:26:42.467
things that matter, right?

00:26:42.487 --> 00:26:43.106
You want to know how much

00:26:43.166 --> 00:26:44.126
revenue you do on a job.

00:26:44.386 --> 00:26:46.387
Want to know how big the job was.

00:26:46.688 --> 00:26:48.528
I remember when we were in the franchise,

00:26:48.548 --> 00:26:49.008
people were like, oh,

00:26:49.028 --> 00:26:49.708
I did a job for $500.

00:26:49.708 --> 00:26:51.048
I'm like, well, what was it?

00:26:51.248 --> 00:26:52.328
Well, it was a $500 job.

00:26:52.348 --> 00:26:52.788
I'm like, well,

00:26:52.808 --> 00:26:53.628
what the hell does that mean?

00:26:54.288 --> 00:26:55.369
How many cubic yards was it?

00:26:55.410 --> 00:26:57.090
What was the disposal cost?

00:26:57.111 --> 00:26:58.211
How many hours did it take you?

00:26:58.392 --> 00:27:00.032
Like, give me something.

00:27:00.393 --> 00:27:01.874
Did you make money on the 500 or not?

00:27:02.314 --> 00:27:02.555
Yeah.

00:27:02.974 --> 00:27:05.056
Was it a 30-minute job or a three-hour job,

00:27:05.195 --> 00:27:05.376
right?

00:27:05.797 --> 00:27:07.038
Come on, give me something here.

00:27:07.538 --> 00:27:10.200
And so at first, track everything.

00:27:11.253 --> 00:27:12.654
Because you don't have shit else to do.

00:27:12.954 --> 00:27:13.736
When you're first starting

00:27:13.836 --> 00:27:14.796
off or the first couple of years,

00:27:15.457 --> 00:27:16.317
you got the time.

00:27:16.897 --> 00:27:18.699
And when you make that time a priority,

00:27:18.959 --> 00:27:21.560
then when your business does scale,

00:27:21.780 --> 00:27:23.102
you'll always have made

00:27:23.162 --> 00:27:24.222
that time a priority and

00:27:24.242 --> 00:27:25.544
you'll figure out ingenuity.

00:27:25.564 --> 00:27:26.463
You'll figure out a way to

00:27:26.483 --> 00:27:27.184
get the jobs done.

00:27:27.224 --> 00:27:28.405
That's why when I see these

00:27:28.445 --> 00:27:29.405
guys that are owner operators,

00:27:29.425 --> 00:27:31.086
they're like, I'm on 95% of my jobs.

00:27:31.127 --> 00:27:32.848
I'm like, how do you scale this thing?

00:27:33.449 --> 00:27:34.210
When do you take time to

00:27:34.230 --> 00:27:35.109
work on your business?

00:27:37.092 --> 00:27:38.692
The other thing is a lot of

00:27:38.712 --> 00:27:40.614
times the lead generations get skewed.

00:27:41.023 --> 00:27:42.545
So, for instance,

00:27:42.605 --> 00:27:43.684
if I make a video doing

00:27:43.724 --> 00:27:45.246
something cool and insane

00:27:46.186 --> 00:27:47.146
and I get a job from it,

00:27:49.167 --> 00:27:49.948
I'm not going to be like, yeah,

00:27:49.969 --> 00:27:51.048
this is the best part.

00:27:51.108 --> 00:27:54.290
Like this is the best way to get jobs.

00:27:54.590 --> 00:27:55.991
No, it worked great.

00:27:56.692 --> 00:27:57.311
Now you got to put the

00:27:57.352 --> 00:27:58.893
consistency over time into it.

00:27:59.763 --> 00:28:00.723
But you see that a lot.

00:28:00.824 --> 00:28:01.523
You'll see, well,

00:28:01.544 --> 00:28:02.483
I did this and it worked.

00:28:02.604 --> 00:28:04.224
So that's why it's a good idea.

00:28:04.365 --> 00:28:05.724
Well, it's interesting.

00:28:05.825 --> 00:28:06.305
It's interesting.

00:28:06.325 --> 00:28:07.224
You bring up video.

00:28:07.305 --> 00:28:08.384
I had a videography business

00:28:09.105 --> 00:28:10.326
for about three years and people like,

00:28:10.885 --> 00:28:11.685
well, what's the ROI?

00:28:13.105 --> 00:28:14.807
The challenge with video in particular,

00:28:15.406 --> 00:28:16.967
it is difficult to measure

00:28:16.987 --> 00:28:18.967
that ROI because you use

00:28:19.007 --> 00:28:20.688
that on social media,

00:28:20.847 --> 00:28:22.268
which can drive somebody to

00:28:22.307 --> 00:28:22.948
give you a referral.

00:28:23.847 --> 00:28:25.107
For me, whenever I go on TV,

00:28:25.147 --> 00:28:26.087
I'm always using B roll

00:28:26.107 --> 00:28:27.209
from previous videos.

00:28:27.249 --> 00:28:28.749
I shot like B,

00:28:29.926 --> 00:28:32.307
video along with brand

00:28:32.347 --> 00:28:33.468
development and other

00:28:33.928 --> 00:28:34.988
creative aspects like that,

00:28:35.288 --> 00:28:36.209
it is sunk cost.

00:28:36.769 --> 00:28:38.148
It is put in your own market.

00:28:38.169 --> 00:28:38.729
You also have, yeah,

00:28:39.170 --> 00:28:39.869
you have to figure out

00:28:39.890 --> 00:28:41.069
where did it originate from?

00:28:41.109 --> 00:28:43.371
Where was the organic seed

00:28:43.431 --> 00:28:44.590
that got them looking?

00:28:45.270 --> 00:28:45.691
exactly.

00:28:45.750 --> 00:28:47.132
Well, that's what I'm saying.

00:28:47.152 --> 00:28:47.932
You go spend $2,500 on a video.

00:28:47.991 --> 00:28:48.471
It's not like, Oh,

00:28:48.511 --> 00:28:50.133
it's going to generate

00:28:50.133 --> 00:28:50.972
$20,000 in business tomorrow.

00:28:51.492 --> 00:28:53.613
No, I mean, it's a long term.

00:28:53.633 --> 00:28:54.973
It's business over time.

00:28:55.013 --> 00:28:56.094
And then you got to look at

00:28:56.134 --> 00:28:57.294
like the biggest thing I

00:28:57.314 --> 00:28:58.575
was looking at my wife's business.

00:28:58.615 --> 00:28:58.835
Right.

00:28:58.914 --> 00:28:59.035
So,

00:29:00.721 --> 00:29:01.882
You can believe this or not,

00:29:02.143 --> 00:29:04.544
but momentum is everything.

00:29:05.084 --> 00:29:06.204
When you have momentum-

00:29:06.565 --> 00:29:07.885
Everything in marketing is momentum.

00:29:08.246 --> 00:29:09.527
Everything is marketing.

00:29:09.807 --> 00:29:10.627
That might have been the

00:29:10.647 --> 00:29:11.407
smartest thing you ever said.

00:29:11.729 --> 00:29:12.148
I'll be honest.

00:29:12.169 --> 00:29:12.449
Yeah.

00:29:12.489 --> 00:29:13.150
Well, it's true though.

00:29:13.289 --> 00:29:14.549
Whenever you have momentum,

00:29:14.790 --> 00:29:16.592
pour the fuel on and just go.

00:29:16.652 --> 00:29:18.173
Because a lot of us like to

00:29:18.212 --> 00:29:20.034
get comfy when we hit that momentum.

00:29:20.054 --> 00:29:21.015
Like, oh shit, I'm doing good.

00:29:21.154 --> 00:29:21.674
I'm doing great.

00:29:22.394 --> 00:29:22.935
All right, cool.

00:29:23.135 --> 00:29:25.857
Well, the second you get comfy, you stop.

00:29:26.278 --> 00:29:27.179
And then you start missing out.

00:29:27.219 --> 00:29:28.118
And then your momentum shifts.

00:29:28.499 --> 00:29:29.440
And now you start losing momentum.

00:29:29.934 --> 00:29:30.836
DEA dead.

00:29:31.196 --> 00:29:31.698
Dead.

00:29:32.398 --> 00:29:33.359
You're right.

00:29:33.579 --> 00:29:36.044
And when the momentum is going down,

00:29:36.324 --> 00:29:37.967
you got to figure,

00:29:38.047 --> 00:29:39.348
because you're tracking your data,

00:29:39.568 --> 00:29:40.470
you can see when the

00:29:40.510 --> 00:29:41.913
momentum is going down and

00:29:41.992 --> 00:29:43.074
then you got to stop it.

00:29:43.871 --> 00:29:47.713
Because that momentum goes both ways.

00:29:48.473 --> 00:29:50.375
Kind of like the Packers in the playoffs,

00:29:50.434 --> 00:29:51.056
first round,

00:29:51.076 --> 00:29:52.717
the seven seed against the two seed.

00:29:53.277 --> 00:29:54.917
Your Green Bay Packers down

00:29:54.958 --> 00:29:57.380
in Big D Dallas, right,

00:29:57.420 --> 00:29:58.540
had all the momentum.

00:29:59.040 --> 00:30:01.442
Dak got up there, threw a couple picks,

00:30:02.022 --> 00:30:02.222
right?

00:30:02.282 --> 00:30:03.584
They had the momentum for the whole game,

00:30:03.624 --> 00:30:05.184
and they kept it until the

00:30:05.244 --> 00:30:06.786
fourth quarter where Dak

00:30:06.826 --> 00:30:09.367
made a miraculous wannabe comeback.

00:30:10.348 --> 00:30:10.868
And then they had to put

00:30:10.888 --> 00:30:11.670
Jordan Love in there.

00:30:12.409 --> 00:30:14.109
And he went from a 158-3

00:30:14.210 --> 00:30:15.631
perfect quarterback rating

00:30:15.671 --> 00:30:17.632
down to a 157-2 because of

00:30:17.652 --> 00:30:20.153
an incomplete pass on a third down.

00:30:20.732 --> 00:30:21.973
Don't worry, he still took care of it.

00:30:22.513 --> 00:30:23.575
I do.

00:30:23.815 --> 00:30:24.095
Data.

00:30:24.295 --> 00:30:24.575
Data.

00:30:24.674 --> 00:30:25.255
Easy.

00:30:25.275 --> 00:30:27.296
I'll be honest with you.

00:30:28.096 --> 00:30:29.017
Since that game,

00:30:29.657 --> 00:30:32.078
I have not cared about football one bit.

00:30:32.098 --> 00:30:33.599
But guess what?

00:30:33.619 --> 00:30:34.160
I will say this.

00:30:35.055 --> 00:30:36.217
Your and mine,

00:30:36.557 --> 00:30:38.240
our Texas Rangers are

00:30:38.259 --> 00:30:38.941
looking hot already.

00:30:40.063 --> 00:30:40.363
Really?

00:30:40.383 --> 00:30:41.565
Have you seen the undefeated

00:30:41.585 --> 00:30:42.746
Green Bay Packers?

00:30:42.766 --> 00:30:43.728
I'm so used to saying great

00:30:43.748 --> 00:30:44.348
things about the Packers.

00:30:44.628 --> 00:30:45.670
The undefeated Brewers?

00:30:46.211 --> 00:30:46.672
Undefeated.

00:30:46.811 --> 00:30:48.674
One of four teams undefeated.

00:30:49.296 --> 00:30:49.655
New York.

00:30:50.416 --> 00:30:50.778
New York.

00:30:52.175 --> 00:30:52.695
The Brewers.

00:30:53.277 --> 00:30:56.298
Pirates?

00:30:56.417 --> 00:30:57.058
Pirates, maybe?

00:30:57.598 --> 00:30:58.598
All I know about the four

00:30:58.640 --> 00:30:59.400
teams that are undefeated,

00:30:59.440 --> 00:31:00.721
they all have blue and

00:31:00.780 --> 00:31:01.681
yellow in their logo.

00:31:01.800 --> 00:31:02.501
That's all I know.

00:31:02.821 --> 00:31:04.702
So I remember it was the Pirates,

00:31:05.542 --> 00:31:06.163
the Yankees,

00:31:06.263 --> 00:31:07.463
another team with a blue logo,

00:31:07.624 --> 00:31:08.825
and the Brewers.

00:31:09.664 --> 00:31:10.286
Tampa Bay, maybe?

00:31:10.306 --> 00:31:10.846
I don't know.

00:31:11.346 --> 00:31:12.487
I don't give a shit about baseball.

00:31:13.326 --> 00:31:13.907
I don't know.

00:31:13.988 --> 00:31:14.488
Pink and blue?

00:31:17.096 --> 00:31:17.355
I don't know.

00:31:17.695 --> 00:31:18.557
It wasn't pink and blue.

00:31:18.896 --> 00:31:19.857
I will Google it.

00:31:19.938 --> 00:31:20.898
You filibuster something

00:31:20.939 --> 00:31:21.898
here while I'm Googling

00:31:22.700 --> 00:31:23.760
undefeated baseball teams.

00:31:25.521 --> 00:31:27.583
I don't know why I'm typing like a sucker.

00:31:28.083 --> 00:31:29.163
Undefeated baseball teams.

00:31:30.244 --> 00:31:31.246
Not a lot of questions today.

00:31:32.326 --> 00:31:32.906
Yeah.

00:31:35.048 --> 00:31:35.648
Apparently,

00:31:37.170 --> 00:31:38.471
the best single-season record

00:31:38.510 --> 00:31:40.332
belongs to the Cincinnati Red Stockings,

00:31:41.092 --> 00:31:42.333
who posted the only perfect

00:31:42.413 --> 00:31:43.394
record ever in 1869.

00:31:43.394 --> 00:31:43.773
They went 67-0.

00:31:48.734 --> 00:31:50.175
That's not what I was looking for.

00:31:55.319 --> 00:31:59.742
This is turning out to be more work.

00:31:59.762 --> 00:32:00.163
I want to know,

00:32:00.182 --> 00:32:01.084
what did you think about

00:32:01.124 --> 00:32:04.965
our last episode with Makis, the builder?

00:32:06.646 --> 00:32:07.728
It was good shit.

00:32:08.188 --> 00:32:09.169
It was interesting when both

00:32:09.189 --> 00:32:10.369
you guys were both in the same room.

00:32:11.270 --> 00:32:11.790
Yeah, well,

00:32:12.612 --> 00:32:13.932
it wasn't originally planned to do that,

00:32:13.951 --> 00:32:14.633
but I was in the area.

00:32:15.922 --> 00:32:16.602
No, no, no, I'm good.

00:32:16.682 --> 00:32:17.221
I'm good with it.

00:32:18.423 --> 00:32:19.383
It was really good insight.

00:32:19.482 --> 00:32:19.863
Actually, I mean,

00:32:19.883 --> 00:32:20.864
the biggest thing I had as

00:32:20.903 --> 00:32:23.224
far as the takeaway was the

00:32:23.244 --> 00:32:24.184
fact that you put a yard

00:32:24.204 --> 00:32:25.204
sign in a pile of garbage.

00:32:26.046 --> 00:32:26.746
Yeah.

00:32:27.965 --> 00:32:28.346
Here we go.

00:32:28.405 --> 00:32:29.027
Yankees.

00:32:31.646 --> 00:32:32.127
Pirates.

00:32:34.729 --> 00:32:35.628
Your Milwaukee Brewers.

00:32:37.199 --> 00:32:37.759
Tigers.

00:32:37.798 --> 00:32:38.220
There we go.

00:32:38.279 --> 00:32:38.720
Tigers.

00:32:39.240 --> 00:32:40.240
That was the one I was missing.

00:32:40.801 --> 00:32:42.002
That was the fourth team.

00:32:42.762 --> 00:32:43.784
The Yankees are already 4-0.

00:32:43.804 --> 00:32:44.884
I don't know how that happens.

00:32:44.904 --> 00:32:46.045
They started on Thursday, maybe.

00:32:46.165 --> 00:32:48.207
I don't understand how baseball works.

00:32:48.968 --> 00:32:50.689
Probably that.

00:32:50.749 --> 00:32:51.710
All right.

00:32:51.730 --> 00:32:52.890
That is the extent of the

00:32:52.930 --> 00:32:54.612
baseball news you will get from me today,

00:32:54.951 --> 00:32:56.192
unless I miraculously go to

00:32:56.232 --> 00:32:58.534
a game or go to a networking event.

00:32:59.585 --> 00:33:00.605
It's directly tied to the

00:33:00.644 --> 00:33:01.365
Milwaukee Brewers.

00:33:02.125 --> 00:33:03.165
Yeah, slow in the chat.

00:33:04.105 --> 00:33:08.928
Also, for me, I'm used to,

00:33:09.107 --> 00:33:10.468
I always talk about it,

00:33:11.167 --> 00:33:12.848
surviving until April 1.

00:33:12.848 --> 00:33:15.449
I'm in survival mode over the winter.

00:33:15.548 --> 00:33:16.509
And I have been for years

00:33:16.650 --> 00:33:17.289
because of the weather.

00:33:17.670 --> 00:33:18.970
This year, I've been thriving.

00:33:19.349 --> 00:33:19.769
So normally,

00:33:19.789 --> 00:33:20.931
it's like April 1 is a big

00:33:20.971 --> 00:33:22.111
celebratory day for me.

00:33:22.151 --> 00:33:23.090
Typically, I'm like, okay,

00:33:23.711 --> 00:33:24.432
we're out of this shit.

00:33:24.471 --> 00:33:25.011
Life is good.

00:33:26.097 --> 00:33:27.138
I kind of did that the last

00:33:27.179 --> 00:33:27.699
couple of weeks.

00:33:27.779 --> 00:33:28.259
I'm like, hey,

00:33:28.299 --> 00:33:30.141
we're doing where we need to be.

00:33:30.201 --> 00:33:30.801
We're trending.

00:33:31.462 --> 00:33:31.782
Also,

00:33:32.884 --> 00:33:34.664
I have yet to see another drunk roll

00:33:34.704 --> 00:33:36.666
company who is flat year over year.

00:33:37.587 --> 00:33:38.588
I see guys killing it,

00:33:38.709 --> 00:33:39.990
and I see guys struggling.

00:33:40.450 --> 00:33:41.090
And the ones that are

00:33:41.111 --> 00:33:42.092
killing it are the ones

00:33:42.152 --> 00:33:44.933
that maintain marketing,

00:33:45.013 --> 00:33:46.315
maintain discipline,

00:33:46.355 --> 00:33:47.796
maintain trucks and

00:33:47.836 --> 00:33:48.936
equipment and personnel

00:33:49.238 --> 00:33:50.638
versus- There's a couple flat companies.

00:33:51.811 --> 00:33:53.212
Okay, I'm not going to say that.

00:33:53.313 --> 00:33:54.334
I haven't seen it.

00:33:54.354 --> 00:33:56.256
But they're normally owner-operator.

00:33:56.296 --> 00:33:57.977
They're normally one truck and trailer.

00:33:58.518 --> 00:33:59.659
They're not changing things.

00:34:00.259 --> 00:34:00.679
Yeah, well.

00:34:00.699 --> 00:34:02.101
You know what I mean?

00:34:03.162 --> 00:34:05.163
But it's also a bad thing, right?

00:34:05.202 --> 00:34:07.545
Because you're not growing, you're dying.

00:34:07.805 --> 00:34:09.507
Well,

00:34:09.527 --> 00:34:10.807
flat you're dead because there's

00:34:10.847 --> 00:34:11.909
things called population

00:34:11.929 --> 00:34:13.789
growth and inflation and market share,

00:34:14.231 --> 00:34:14.411
right?

00:34:14.630 --> 00:34:15.992
And time will pass you by

00:34:16.092 --> 00:34:17.072
when you remain the same.

00:34:17.833 --> 00:34:17.914
Yeah.

00:34:17.934 --> 00:34:18.014
Yeah.

00:34:18.951 --> 00:34:20.572
I mean, yeah, it's, it's crazy.

00:34:20.652 --> 00:34:21.532
Just rent alone.

00:34:21.552 --> 00:34:23.815
Um, I remember my old place.

00:34:23.835 --> 00:34:24.655
Yeah.

00:34:25.096 --> 00:34:25.976
Uh, I had a pretty good setup.

00:34:25.996 --> 00:34:27.556
I mean, three warehouses, a yard.

00:34:27.577 --> 00:34:28.038
It was nice.

00:34:28.797 --> 00:34:29.778
I think all in,

00:34:29.818 --> 00:34:30.760
we were paying less than

00:34:30.800 --> 00:34:32.440
five grand a month for all that,

00:34:32.460 --> 00:34:33.222
which was amazing.

00:34:33.262 --> 00:34:33.922
Now it's probably 7,500.

00:34:34.422 --> 00:34:35.724
Um,

00:34:36.583 --> 00:34:37.844
they're trying to kick the people out

00:34:37.864 --> 00:34:38.646
in the yard right now,

00:34:38.706 --> 00:34:40.007
or they renegotiated their

00:34:40.027 --> 00:34:40.746
terms in the yard.

00:34:41.288 --> 00:34:43.228
I was, I got up really well in that yard.

00:34:43.248 --> 00:34:45.490
I had an acre, pretty much an acre yard.

00:34:46.186 --> 00:34:47.989
I was only paying like 200

00:34:47.989 --> 00:34:48.809
bucks a month for.

00:34:48.829 --> 00:34:51.110
And the only deal was, hey,

00:34:51.130 --> 00:34:52.032
you have to maintain it.

00:34:52.112 --> 00:34:53.172
You have to put the gate in

00:34:53.193 --> 00:34:54.114
the cold or all that shit,

00:34:54.134 --> 00:34:54.813
which is no problem.

00:34:55.494 --> 00:34:57.096
But now when I left,

00:34:57.235 --> 00:34:59.378
they bumped it to 650.

00:34:59.378 --> 00:35:01.599
So now it's almost like 1300 bucks,

00:35:01.900 --> 00:35:03.161
which is still under market

00:35:03.221 --> 00:35:04.021
rent in my area.

00:35:04.621 --> 00:35:05.342
An acre lot,

00:35:05.402 --> 00:35:07.204
you can almost put a price tag

00:35:07.264 --> 00:35:08.364
on there and just leave it

00:35:08.385 --> 00:35:10.106
blank because it's rare.

00:35:11.585 --> 00:35:14.768
Here's one thing I will say, Justin.

00:35:15.088 --> 00:35:15.409
Taylor,

00:35:15.449 --> 00:35:16.791
put up this poll between now and

00:35:16.831 --> 00:35:17.172
next week.

00:35:17.231 --> 00:35:19.094
I want to know what

00:35:19.153 --> 00:35:20.775
percentage of people operate either A,

00:35:20.795 --> 00:35:24.221
out of their house, B, out of a yard,

00:35:26.626 --> 00:35:26.887
right?

00:35:27.088 --> 00:35:28.009
Whatever.

00:35:28.369 --> 00:35:29.751
Well, well, I want to, okay.

00:35:29.791 --> 00:35:30.632
Cause some people have, well,

00:35:30.652 --> 00:35:31.735
I have outside storage, right?

00:35:32.014 --> 00:35:33.297
Like I guess, okay.

00:35:33.317 --> 00:35:35.840
So we'll do a is house B is yard.

00:35:35.860 --> 00:35:36.561
Like you have a place to

00:35:36.601 --> 00:35:37.463
park your trucks and like

00:35:37.682 --> 00:35:39.306
do some shit outside, right?

00:35:39.385 --> 00:35:39.525
Outdoor.

00:35:39.545 --> 00:35:40.027
That's true.

00:35:40.708 --> 00:35:40.887
Yeah.

00:35:40.927 --> 00:35:41.949
My first tip was, was, uh,

00:35:43.150 --> 00:35:43.831
was an office.

00:35:43.851 --> 00:35:45.172
And then we had shared parking.

00:35:45.672 --> 00:35:45.851
Right.

00:35:45.952 --> 00:35:46.472
So yeah, great.

00:35:46.713 --> 00:35:49.034
C would be like office, office ish,

00:35:49.153 --> 00:35:50.074
or you have a right.

00:35:50.414 --> 00:35:51.554
And then D is warehouse.

00:35:51.675 --> 00:35:53.335
Like you have a no shit indoor.

00:35:54.056 --> 00:35:54.237
Yeah.

00:35:54.257 --> 00:35:55.277
Cause I want to see what,

00:35:55.577 --> 00:35:56.297
where people are at.

00:35:56.418 --> 00:35:56.498
I,

00:35:58.039 --> 00:35:59.338
most of the guys I see their owner

00:35:59.418 --> 00:36:00.559
operators, even Taylor,

00:36:00.579 --> 00:36:02.061
I think Taylor runs it, Taylor up,

00:36:02.101 --> 00:36:02.460
up and way.

00:36:02.501 --> 00:36:03.320
I think he runs out of his

00:36:03.340 --> 00:36:04.282
house from what I could see.

00:36:04.302 --> 00:36:05.342
Yeah.

00:36:05.822 --> 00:36:07.844
Or it's either the house or it's like a,

00:36:07.903 --> 00:36:09.244
I have a small office with a yard.

00:36:09.565 --> 00:36:10.085
That's small.

00:36:11.530 --> 00:36:11.949
Yeah,

00:36:12.030 --> 00:36:13.010
I want to see how many people have

00:36:13.550 --> 00:36:14.431
indoor space.

00:36:14.990 --> 00:36:15.972
Is there a fifth option here?

00:36:15.992 --> 00:36:16.931
Are we missing an option?

00:36:17.911 --> 00:36:18.552
We'll just put other.

00:36:19.313 --> 00:36:19.512
Other.

00:36:19.992 --> 00:36:20.193
All right.

00:36:21.032 --> 00:36:21.833
Taylor, put that up.

00:36:23.173 --> 00:36:24.675
We will review the data next week.

00:36:24.695 --> 00:36:25.054
Here we go.

00:36:25.135 --> 00:36:26.074
Data-driven decisions.

00:36:26.494 --> 00:36:28.076
Because if you are an

00:36:28.115 --> 00:36:29.036
owner-operator and you're

00:36:29.076 --> 00:36:29.896
running out of your house

00:36:29.936 --> 00:36:30.856
and your house is paid for

00:36:30.936 --> 00:36:32.336
and you locked in a nice

00:36:32.376 --> 00:36:35.896
low mortgage rate, under 6%,

00:36:35.896 --> 00:36:36.795
You bought yourself a job.

00:36:37.277 --> 00:36:40.358
I can now announce her, Carol Vandencourt.

00:36:40.378 --> 00:36:41.278
She's the one that sold her

00:36:42.599 --> 00:36:43.820
franchise in Maryland.

00:36:44.621 --> 00:36:46.742
And she was happy with what she had.

00:36:47.001 --> 00:36:47.922
She had an office.

00:36:48.182 --> 00:36:49.262
She had a resale shop for a

00:36:49.302 --> 00:36:50.364
while there and all this other stuff.

00:36:50.423 --> 00:36:53.826
And she got rid of all of it, right?

00:36:53.846 --> 00:36:54.606
Because that was the other thing.

00:36:54.646 --> 00:36:55.786
From a liquidity standpoint,

00:36:55.967 --> 00:36:57.007
you're running out of your house.

00:36:57.527 --> 00:36:58.327
That is going to be more

00:36:58.427 --> 00:36:59.329
difficult to sell the

00:36:59.369 --> 00:37:01.250
business if you want to go that route.

00:37:01.530 --> 00:37:02.510
It's a home-based business,

00:37:02.570 --> 00:37:03.550
but it shouldn't be home-based,

00:37:03.931 --> 00:37:04.351
in my opinion.

00:37:04.371 --> 00:37:04.532
Right.

00:37:06.043 --> 00:37:06.804
At that stage.

00:37:07.403 --> 00:37:07.884
No, no, no, quick.

00:37:08.063 --> 00:37:09.324
At that stage, you're right, you're right.

00:37:09.344 --> 00:37:10.505
One two-truck operation,

00:37:10.865 --> 00:37:12.025
we got up to five trucks in

00:37:12.065 --> 00:37:14.726
our backyard and $60,000 in

00:37:14.746 --> 00:37:17.228
fines and 10 employees.

00:37:18.849 --> 00:37:20.429
And at one point,

00:37:20.449 --> 00:37:22.550
they counted 17 vehicles in my yard.

00:37:22.570 --> 00:37:23.532
And I'm like...

00:37:24.411 --> 00:37:25.853
Just think if the trucks were all there,

00:37:25.914 --> 00:37:26.034
right?

00:37:26.054 --> 00:37:26.954
Because it was like all the

00:37:26.974 --> 00:37:28.335
employees' cars plus the

00:37:28.376 --> 00:37:29.157
guys that lived there.

00:37:30.117 --> 00:37:30.498
To be fair,

00:37:30.538 --> 00:37:31.639
they counted like boats and

00:37:31.679 --> 00:37:33.880
trailers as vehicles too anyways.

00:37:33.900 --> 00:37:35.242
17 vehicles they counted for me.

00:37:36.282 --> 00:37:37.945
Thankfully, that was – yeah.

00:37:38.826 --> 00:37:40.146
Well, so even down here,

00:37:40.887 --> 00:37:42.168
Got Junk had a setup.

00:37:42.909 --> 00:37:43.670
It wasn't bad.

00:37:44.130 --> 00:37:44.992
At first, I was like, oh,

00:37:45.012 --> 00:37:45.692
I like that setup.

00:37:46.353 --> 00:37:47.914
Then we surpassed them like year two.

00:37:48.195 --> 00:37:48.375
But –

00:37:49.079 --> 00:37:50.960
They had an office and they

00:37:51.000 --> 00:37:52.181
had a small yard where they

00:37:52.201 --> 00:37:52.960
parked the trucks and they

00:37:53.001 --> 00:37:54.922
had like two eight yard dumpsters.

00:37:55.141 --> 00:37:55.501
That was it.

00:37:56.682 --> 00:37:58.804
And that was our Southlake location.

00:37:58.824 --> 00:38:00.085
Their other location that we

00:38:00.144 --> 00:38:01.005
actually put out of

00:38:01.045 --> 00:38:01.945
business and they had to

00:38:02.065 --> 00:38:03.005
merge into another one.

00:38:03.686 --> 00:38:04.766
Their other location,

00:38:04.847 --> 00:38:07.708
they had a bigger shop that

00:38:07.748 --> 00:38:09.150
was sharing with a moving

00:38:09.190 --> 00:38:10.811
company warehouse that they, I guess,

00:38:11.331 --> 00:38:12.291
I guess they partnered up,

00:38:12.351 --> 00:38:15.233
got junk and square cow movers, I think.

00:38:16.376 --> 00:38:17.518
But they kind of shared

00:38:17.557 --> 00:38:18.498
their warehouse space,

00:38:18.559 --> 00:38:19.679
which I never saw inside.

00:38:20.179 --> 00:38:21.440
But their yard was also

00:38:21.521 --> 00:38:22.702
shared with the moving

00:38:22.742 --> 00:38:25.664
trucks and their junk trucks.

00:38:26.284 --> 00:38:27.224
But they also had dumpsters.

00:38:27.425 --> 00:38:29.467
And remember, they didn't do what we did.

00:38:30.108 --> 00:38:31.248
They would pick stuff up, throw it away,

00:38:31.309 --> 00:38:31.989
pick stuff up, throw it away.

00:38:32.068 --> 00:38:33.630
Maybe we'd keep some stuff here and there.

00:38:33.811 --> 00:38:34.490
All day, every day, yeah.

00:38:34.530 --> 00:38:36.652
But their yard was mainly for parking,

00:38:37.313 --> 00:38:37.574
you know?

00:38:37.594 --> 00:38:39.054
Yeah, parking their trucks.

00:38:39.074 --> 00:38:40.255
Storage of their vehicles and parking.

00:38:40.376 --> 00:38:41.076
Yeah, yeah, yeah.

00:38:41.115 --> 00:38:41.896
They're parking their trucks

00:38:41.916 --> 00:38:42.978
in a place for the employees to park,

00:38:42.998 --> 00:38:43.157
yeah.

00:38:43.717 --> 00:38:43.838
Yeah.

00:38:43.858 --> 00:38:44.438
Oh, yeah.

00:38:45.199 --> 00:38:46.920
I never saw it get bigger.

00:38:47.880 --> 00:38:48.221
Yeah,

00:38:48.302 --> 00:38:49.862
when we parked here or we bought our

00:38:49.882 --> 00:38:50.402
building here,

00:38:50.422 --> 00:38:51.302
I remember the first three

00:38:51.342 --> 00:38:52.202
months we were talking to our guys,

00:38:52.222 --> 00:38:53.284
we bought our building in October.

00:38:53.903 --> 00:38:55.244
It's like December, January.

00:38:55.264 --> 00:38:55.985
And I was like, hey, guys,

00:38:56.025 --> 00:38:57.005
what do you want for the next year?

00:38:57.326 --> 00:38:57.965
And I'm thinking, all right,

00:38:57.985 --> 00:38:58.666
we're going to buy a

00:38:58.726 --> 00:38:59.766
forklift or do this because

00:38:59.786 --> 00:39:00.547
we were renting a forklift

00:39:00.567 --> 00:39:01.146
all this year at the time.

00:39:01.387 --> 00:39:01.728
They're like,

00:39:02.547 --> 00:39:03.768
can you just put gravel in

00:39:03.789 --> 00:39:04.648
the employee parking?

00:39:05.228 --> 00:39:06.490
Is that the employee parking

00:39:06.530 --> 00:39:07.391
across the road track?

00:39:07.411 --> 00:39:08.253
Yeah.

00:39:09.074 --> 00:39:10.675
But it used to be in back,

00:39:11.076 --> 00:39:12.938
and it was all dirt, and that was fine.

00:39:13.478 --> 00:39:14.199
And then as soon as it

00:39:14.340 --> 00:39:15.940
snowed and then would melt,

00:39:16.021 --> 00:39:17.762
it was just a shit show.

00:39:18.244 --> 00:39:19.184
So to them...

00:39:20.186 --> 00:39:21.206
having an employee parking

00:39:21.246 --> 00:39:23.909
lot now it's gravel now we

00:39:23.929 --> 00:39:24.690
took care of that spring

00:39:25.210 --> 00:39:26.150
having a part employee

00:39:26.170 --> 00:39:26.711
parking lot where they

00:39:26.731 --> 00:39:27.311
didn't have to walk through

00:39:27.331 --> 00:39:28.233
puddles that was

00:39:28.273 --> 00:39:29.273
significant I was like

00:39:29.815 --> 00:39:31.416
again that I was not on my

00:39:31.476 --> 00:39:32.376
radar because I parked up

00:39:32.416 --> 00:39:33.998
front because right I'm the

00:39:34.157 --> 00:39:36.280
hmfic like I don't go back

00:39:36.320 --> 00:39:38.282
there so that was you know

00:39:38.802 --> 00:39:39.782
that again that was again

00:39:39.844 --> 00:39:40.864
data we keep going back to

00:39:40.903 --> 00:39:41.744
it why does it matter when

00:39:41.784 --> 00:39:42.905
your employees want to

00:39:43.065 --> 00:39:44.186
increase the value of your

00:39:44.246 --> 00:39:45.809
property you're doing something right

00:39:46.686 --> 00:39:47.126
Yeah, well,

00:39:47.146 --> 00:39:48.547
they also want to decrease the

00:39:48.568 --> 00:39:49.148
amount of boots they have

00:39:49.188 --> 00:39:50.148
to buy every year because

00:39:50.168 --> 00:39:51.769
their little footsies keep getting wet.

00:39:53.351 --> 00:39:55.873
I will say that even with

00:39:55.893 --> 00:39:56.994
the setup that I had,

00:39:57.653 --> 00:39:58.974
you even looked at it like, man,

00:39:59.054 --> 00:39:59.675
that's great.

00:39:59.835 --> 00:40:00.856
It just wouldn't work for me.

00:40:01.536 --> 00:40:02.556
I looked at your setup.

00:40:02.637 --> 00:40:03.378
It was great.

00:40:04.137 --> 00:40:05.298
When I was up there a couple weeks ago,

00:40:05.338 --> 00:40:06.500
I was like, this is awesome.

00:40:07.239 --> 00:40:08.300
I couldn't fulfill the needs

00:40:08.340 --> 00:40:09.802
of that big of a warehouse.

00:40:11.570 --> 00:40:12.329
Oh, yeah.

00:40:12.349 --> 00:40:13.811
And you had all that outdoor storage space,

00:40:13.871 --> 00:40:14.251
and I'm like,

00:40:14.271 --> 00:40:15.293
what the fuck are you doing back here?

00:40:15.452 --> 00:40:16.112
But you had a Bobcat.

00:40:16.132 --> 00:40:17.914
I never have owned a Bobcat.

00:40:18.815 --> 00:40:19.576
And it's like, all right, well,

00:40:19.596 --> 00:40:20.536
that makes sense.

00:40:20.597 --> 00:40:22.938
It really is that simple to

00:40:22.978 --> 00:40:24.418
figure out what's what.

00:40:25.780 --> 00:40:26.201
Oh, shit.

00:40:26.221 --> 00:40:29.963
A little impromptu announcement.

00:40:30.943 --> 00:40:32.965
Oh, I just clicked on the link.

00:40:34.266 --> 00:40:35.487
My boy, Alex Hoyer.

00:40:36.188 --> 00:40:36.409
Oh, yeah.

00:40:36.429 --> 00:40:37.628
I have 20 excuses.

00:40:37.668 --> 00:40:38.230
What did I tell you?

00:40:38.905 --> 00:40:39.764
Home line and garden.

00:40:40.264 --> 00:40:42.186
Had his first child today.

00:40:42.266 --> 00:40:42.806
Baby girl.

00:40:43.365 --> 00:40:43.766
Who's this?

00:40:44.827 --> 00:40:45.106
Alex.

00:40:45.407 --> 00:40:46.146
Alex Hoyer,

00:40:46.166 --> 00:40:47.367
the landscaper guy who gave us

00:40:47.387 --> 00:40:48.307
some guys from McDonald's.

00:40:48.327 --> 00:40:49.807
Yeah, I remember that guy.

00:40:50.188 --> 00:40:50.987
Yeah, he's a dad.

00:40:51.489 --> 00:40:52.268
Little baby Ruth.

00:40:53.349 --> 00:40:54.268
Taylor just dropped a link.

00:40:54.289 --> 00:40:54.889
I don't know why Taylor

00:40:54.909 --> 00:40:56.090
dropped a link in our private chat.

00:40:56.909 --> 00:40:59.331
Just talking about your boy.

00:41:00.170 --> 00:41:00.431
Anyhow.

00:41:00.871 --> 00:41:01.550
All right.

00:41:01.731 --> 00:41:02.251
You did.

00:41:02.931 --> 00:41:03.771
The other thing is we're

00:41:03.811 --> 00:41:04.572
actually coming up on the

00:41:04.612 --> 00:41:05.592
show a couple weeks.

00:41:05.652 --> 00:41:06.552
I got to pull up his name.

00:41:08.340 --> 00:41:10.461
he's been putting out in the

00:41:11.302 --> 00:41:13.623
theme of I gotta find this

00:41:13.664 --> 00:41:16.186
cat I don't want to butcher

00:41:16.206 --> 00:41:22.050
his name Xavier I don't

00:41:22.170 --> 00:41:22.990
know why I wanted to call

00:41:23.010 --> 00:41:24.771
him something else Xavier

00:41:24.952 --> 00:41:26.673
every day for the last 15

00:41:26.673 --> 00:41:28.494
days 20 days now he's been

00:41:28.534 --> 00:41:30.215
posting today is day 20

00:41:30.215 --> 00:41:33.057
actually so today's post

00:41:33.139 --> 00:41:34.579
Xavier he's posting the 60

00:41:34.579 --> 00:41:36.041
things to do in junk removal

00:41:36.820 --> 00:41:37.521
And obviously,

00:41:37.601 --> 00:41:38.661
it's 60 things to do if you

00:41:38.681 --> 00:41:40.302
want to fail at Jungle Rule.

00:41:40.623 --> 00:41:41.844
So number 20 is a third of

00:41:41.864 --> 00:41:42.324
the way through.

00:41:42.724 --> 00:41:43.905
Number 20, stop hiring.

00:41:44.304 --> 00:41:46.126
A two-person crew is forever, right?

00:41:46.467 --> 00:41:47.867
It's not like employees ever leave.

00:41:48.188 --> 00:41:49.208
No need for backups when

00:41:49.228 --> 00:41:51.048
you've got external loyalty on your team.

00:41:52.309 --> 00:41:52.630
Eternal?

00:41:52.769 --> 00:41:53.690
Eternal, not external.

00:41:53.831 --> 00:41:55.431
Eternal loyalty on your team.

00:41:55.572 --> 00:41:56.831
So yes, there is your boy.

00:41:56.851 --> 00:41:59.474
Yeah, there's your boy.

00:41:59.534 --> 00:42:00.074
He's killing it.

00:42:00.153 --> 00:42:01.855
I'm absolutely looking

00:42:01.894 --> 00:42:04.536
forward to having him on the show.

00:42:04.556 --> 00:42:04.737
Who is it?

00:42:06.070 --> 00:42:06.697
Xavier?

00:42:06.717 --> 00:42:07.623
Oh, yeah.

00:42:09.534 --> 00:42:12.135
And from what I can see,

00:42:12.175 --> 00:42:14.416
he's a reformed 800-guy junk guy.

00:42:15.257 --> 00:42:19.778
Seems like junkify, junk-ify.com,

00:42:19.798 --> 00:42:20.679
where he gives you all the

00:42:20.719 --> 00:42:21.559
junk removal secrets.

00:42:21.860 --> 00:42:23.119
Sounds like I'm reading from a show.

00:42:23.380 --> 00:42:24.119
No, I'm really not.

00:42:24.159 --> 00:42:25.240
I'm just looking at his Facebook.

00:42:26.041 --> 00:42:29.001
I have years of radio underneath my belt,

00:42:29.402 --> 00:42:30.143
so I know how to read

00:42:30.722 --> 00:42:32.864
promos where you sound like yourself,

00:42:33.304 --> 00:42:34.083
kind of, but not 100%.

00:42:34.083 --> 00:42:36.105
So that's what I went with there.

00:42:40.414 --> 00:42:41.014
What I like about him,

00:42:41.034 --> 00:42:41.795
he's the one that posted a

00:42:41.815 --> 00:42:42.835
thing about 800-guy junk

00:42:42.875 --> 00:42:44.715
buying or reposted a thing

00:42:45.376 --> 00:42:46.577
about the 3,000 Teslas.

00:42:46.697 --> 00:42:48.077
Obviously, it's April Fool's joke,

00:42:48.157 --> 00:42:49.038
which drives me nuts.

00:42:51.880 --> 00:42:54.860
No, what Taylor was saying was, hey,

00:42:54.880 --> 00:42:55.701
we should talk about the

00:42:55.740 --> 00:42:58.722
top 20 things or 10 things to not do.

00:43:00.324 --> 00:43:01.523
And then Taylor posted up

00:43:01.543 --> 00:43:04.304
your boy Ricardo's video of

00:43:04.304 --> 00:43:06.226
20 things not to do in junk removal.

00:43:06.947 --> 00:43:07.686
I haven't watched that.

00:43:08.411 --> 00:43:09.853
I don't think he likes me very much.

00:43:09.893 --> 00:43:11.878
I hit him up after his little summit,

00:43:12.099 --> 00:43:13.802
and it was very short-lived.

00:43:13.842 --> 00:43:17.048
I was like, okay, cool.

00:43:17.851 --> 00:43:19.353
I really don't watch other people's stuff.

00:43:20.693 --> 00:43:23.074
And actually,

00:43:23.394 --> 00:43:24.695
I'd love to hear from our listeners.

00:43:25.856 --> 00:43:27.237
I did see a post last week

00:43:27.297 --> 00:43:28.259
where someone's like,

00:43:29.239 --> 00:43:31.001
stop fucking posting how to price shit.

00:43:31.041 --> 00:43:33.121
Figure it out on your own.

00:43:33.623 --> 00:43:34.023
I saw that.

00:43:34.063 --> 00:43:35.784
I was like, all right, I like this guy.

00:43:35.804 --> 00:43:36.985
I said, hey,

00:43:37.005 --> 00:43:38.286
how much would you charge to

00:43:38.326 --> 00:43:39.226
get rid of these people?

00:43:39.847 --> 00:43:40.447
Yeah, yeah.

00:43:40.807 --> 00:43:41.487
That was a good post.

00:43:41.728 --> 00:43:42.349
I think that's why I saw it,

00:43:42.369 --> 00:43:43.048
because it was like, hey,

00:43:43.248 --> 00:43:44.030
your friend Casey is

00:43:44.070 --> 00:43:45.210
talking shit on Facebook.

00:43:45.449 --> 00:43:45.690
I was like,

00:43:45.891 --> 00:43:46.791
sounds like something he would do.

00:43:46.811 --> 00:43:48.672
Sitting there taking a shit scrollie,

00:43:48.692 --> 00:43:49.353
and I'm like, all right,

00:43:49.753 --> 00:43:51.474
what messed up Casey this week?

00:43:51.733 --> 00:43:53.994
Yeah, that's how we do it, right?

00:43:55.076 --> 00:43:55.416
No,

00:43:55.456 --> 00:43:57.077
the Facebook groups have been kind of

00:43:57.117 --> 00:43:58.418
quiet, from what I can see.

00:43:58.657 --> 00:43:59.378
So I don't know if people

00:43:59.418 --> 00:44:00.518
are stepping up their game.

00:44:00.539 --> 00:44:01.239
I don't know if people are

00:44:01.280 --> 00:44:02.579
actually busy working,

00:44:02.820 --> 00:44:03.661
or people have bowed out.

00:44:04.742 --> 00:44:06.222
Well, we got banned from that one in...

00:44:07.503 --> 00:44:08.226
The bigger one.

00:44:08.246 --> 00:44:09.574
I didn't get fucking banned.

00:44:09.695 --> 00:44:10.197
You got fucking banned.

00:44:10.217 --> 00:44:11.322
Trash Talk Business Podcast.

00:44:11.342 --> 00:44:11.684
Yes, we.

00:44:13.130 --> 00:44:14.971
Yeah, me and Andy.

00:44:15.050 --> 00:44:15.711
I'm fucking good.

00:44:16.192 --> 00:44:17.112
I lay low.

00:44:17.333 --> 00:44:17.592
Actually,

00:44:17.793 --> 00:44:19.875
the one time I did... I'm banned

00:44:19.914 --> 00:44:21.675
and so is the podcast from that group.

00:44:23.077 --> 00:44:23.516
21,000 members.

00:44:23.976 --> 00:44:26.539
I think I'm still in.

00:44:26.639 --> 00:44:27.619
I have talked on this show

00:44:27.639 --> 00:44:29.521
about how I don't talk on those.

00:44:30.041 --> 00:44:30.981
The one time it was like, hey,

00:44:31.001 --> 00:44:31.702
show us your gear.

00:44:32.422 --> 00:44:33.643
I took a picture and I sent it.

00:44:33.844 --> 00:44:35.525
It's like a badass hat I fucking like.

00:44:35.565 --> 00:44:36.085
No big deal.

00:44:36.726 --> 00:44:37.186
Speaking of gear,

00:44:37.246 --> 00:44:38.867
I'm rocking my jobber shirt today.

00:44:38.887 --> 00:44:40.407
That's when you know I need to do laundry.

00:44:42.233 --> 00:44:43.494
And then one guy's like, hey, man,

00:44:43.534 --> 00:44:44.474
you always talk about your podcast.

00:44:44.494 --> 00:44:45.193
You don't comment on these.

00:44:45.213 --> 00:44:45.974
And I was like, ah, shit.

00:44:45.994 --> 00:44:46.574
Yep, you got me.

00:44:47.934 --> 00:44:49.356
So that is the one time I did post,

00:44:49.476 --> 00:44:50.215
although it was a picture.

00:44:50.235 --> 00:44:51.036
It wasn't a politically

00:44:51.077 --> 00:44:52.777
driven opinion or perspective.

00:44:53.677 --> 00:44:55.197
Speaking of John.

00:44:55.798 --> 00:44:56.639
No, what?

00:44:56.938 --> 00:44:57.518
What's that face?

00:44:58.079 --> 00:44:58.940
Why I can't listen.

00:44:59.519 --> 00:45:00.541
It's hard for me to listen

00:45:00.800 --> 00:45:01.920
or watch podcasts during

00:45:01.940 --> 00:45:03.322
the day because I'm

00:45:03.422 --> 00:45:04.661
constantly on the damn phone.

00:45:05.663 --> 00:45:05.802
Yeah.

00:45:06.422 --> 00:45:07.202
And if I get in the middle

00:45:07.242 --> 00:45:08.963
of something that that will

00:45:08.983 --> 00:45:10.045
be ended by like a 30

00:45:10.045 --> 00:45:10.784
minute conversation.

00:45:11.701 --> 00:45:13.083
And then something else kind of develops.

00:45:14.224 --> 00:45:15.585
So I don't know.

00:45:15.726 --> 00:45:16.726
I wish I could listen to

00:45:16.766 --> 00:45:18.528
more podcasts and stuff,

00:45:18.548 --> 00:45:20.311
but the most time I get, like you said,

00:45:20.351 --> 00:45:20.871
man, I can be on the,

00:45:21.612 --> 00:45:22.994
go in the bathroom and I'll

00:45:23.014 --> 00:45:23.994
catch some of Joe Rogan

00:45:24.014 --> 00:45:25.277
stuff or I'll catch something.

00:45:25.297 --> 00:45:26.418
I'm like, Oh, that's, that's good point.

00:45:26.458 --> 00:45:26.938
Or that's funny.

00:45:26.978 --> 00:45:27.039
And,

00:45:28.617 --> 00:45:29.936
I struggle listening to

00:45:29.996 --> 00:45:31.818
long-form content or

00:45:31.878 --> 00:45:32.918
reading because as soon as

00:45:32.938 --> 00:45:33.978
I hear one good idea,

00:45:34.217 --> 00:45:36.039
I want to go execute it on a high level.

00:45:36.398 --> 00:45:38.079
So I'm better at short-form content.

00:45:38.958 --> 00:45:40.518
I do my 15-minute live show

00:45:40.760 --> 00:45:41.619
before this every week,

00:45:41.920 --> 00:45:43.579
and I have loyal listeners that tell me,

00:45:43.599 --> 00:45:43.719
yep,

00:45:44.099 --> 00:45:45.440
they listen to the entire thing every

00:45:45.460 --> 00:45:45.619
week.

00:45:45.860 --> 00:45:47.360
Or we have listeners that listen to this.

00:45:47.701 --> 00:45:49.521
Most of the guys are banging out jobs.

00:45:50.121 --> 00:45:51.481
The whole goal is you listen for an hour,

00:45:51.521 --> 00:45:52.501
get your two or three nuggets,

00:45:52.541 --> 00:45:53.021
and drive on.

00:45:53.601 --> 00:45:55.182
It's like I saw Jordan

00:45:55.202 --> 00:45:56.443
Peterson a couple weeks ago, right?

00:45:56.764 --> 00:45:57.884
In person, 90 minutes.

00:45:58.603 --> 00:45:59.545
I had five takeaways.

00:45:59.585 --> 00:46:01.425
That's a shitload of takeaways,

00:46:01.786 --> 00:46:03.586
even though we've talked for 90 minutes.

00:46:03.626 --> 00:46:03.847
I mean,

00:46:05.007 --> 00:46:06.088
if I sat down with everybody in the

00:46:06.148 --> 00:46:06.847
audience and we wrote down

00:46:06.927 --> 00:46:07.748
every one of our takeaways,

00:46:07.768 --> 00:46:09.429
you probably have 100 good takeaways.

00:46:10.130 --> 00:46:11.010
These are the five I had.

00:46:11.909 --> 00:46:12.590
It's a retain.

00:46:12.650 --> 00:46:13.650
It's a retainment.

00:46:13.710 --> 00:46:14.811
How much can you retain from

00:46:14.891 --> 00:46:15.871
a single conversation?

00:46:16.271 --> 00:46:17.592
Yeah, what slaps what matters.

00:46:18.496 --> 00:46:19.876
Yeah, the other thing is,

00:46:20.117 --> 00:46:21.577
so I recently started a book,

00:46:22.237 --> 00:46:23.099
started reading a new book

00:46:23.199 --> 00:46:24.559
that I hadn't read before.

00:46:25.780 --> 00:46:27.920
And you mentioned it on the last show,

00:46:28.862 --> 00:46:30.922
and I want to tell you my thoughts on it.

00:46:31.983 --> 00:46:33.264
It was hard to get into.

00:46:33.664 --> 00:46:37.045
The first 40 pages were just dead boring.

00:46:37.726 --> 00:46:38.387
Holy crap.

00:46:39.068 --> 00:46:39.768
I pushed through,

00:46:40.047 --> 00:46:42.349
but it's the seven habits

00:46:42.409 --> 00:46:43.369
of a highly effective writer.

00:46:43.972 --> 00:46:45.815
That is by far my favorite book.

00:46:45.835 --> 00:46:47.317
Seven Habits of Highly Effective People.

00:46:47.376 --> 00:46:48.657
Stephen Covey.

00:46:49.239 --> 00:46:49.398
Yeah.

00:46:49.559 --> 00:46:49.778
Yeah.

00:46:49.860 --> 00:46:51.782
I started reading it.

00:46:52.702 --> 00:46:54.324
I mean, I was struggling at first, man.

00:46:54.405 --> 00:46:55.326
It was rough to get it.

00:46:55.806 --> 00:46:56.766
The very first part of it is

00:46:56.786 --> 00:46:57.547
just super boring.

00:46:57.728 --> 00:46:59.690
Like, I did not want to keep going.

00:47:00.952 --> 00:47:01.552
Because, I mean...

00:47:03.286 --> 00:47:04.226
It's like 80 pages before

00:47:04.266 --> 00:47:05.487
you actually get into the habits.

00:47:06.166 --> 00:47:07.628
You're like, just give me the seven habits,

00:47:07.668 --> 00:47:07.867
man.

00:47:07.907 --> 00:47:08.847
Just tell me what I need to do.

00:47:09.427 --> 00:47:11.228
And then I'll give you a little teaser.

00:47:11.608 --> 00:47:12.969
The last chapter is like, all right,

00:47:13.090 --> 00:47:13.949
of these seven habits,

00:47:14.550 --> 00:47:17.032
find two or three that work for you.

00:47:17.512 --> 00:47:17.711
Right.

00:47:18.231 --> 00:47:19.652
So what the beautiful thing

00:47:19.753 --> 00:47:21.833
is from that book, there was two habits.

00:47:21.873 --> 00:47:23.014
And I'm like, yep, those are the two.

00:47:23.454 --> 00:47:23.853
And they have.

00:47:24.074 --> 00:47:26.175
So I had to do a book report.

00:47:26.235 --> 00:47:26.614
I had to.

00:47:26.675 --> 00:47:27.795
I got to do a book report.

00:47:28.456 --> 00:47:29.876
in college when I was matc

00:47:29.896 --> 00:47:30.817
for my associate's degree

00:47:31.056 --> 00:47:32.197
on that you know it was a

00:47:32.257 --> 00:47:32.978
five to seven minute

00:47:32.998 --> 00:47:35.878
presentation two two uh um

00:47:36.998 --> 00:47:38.079
we got two habits and you

00:47:38.099 --> 00:47:39.019
gotta speak to them and the

00:47:39.119 --> 00:47:41.021
two I picked that day still

00:47:41.061 --> 00:47:42.541
hold true today and those

00:47:42.581 --> 00:47:44.101
two habits are sharpen the saw

00:47:45.541 --> 00:47:47.103
And begin with the end of mine.

00:47:47.643 --> 00:47:47.824
Yeah.

00:47:47.844 --> 00:47:48.125
Begin.

00:47:48.324 --> 00:47:49.306
So I remember that was begin

00:47:49.326 --> 00:47:49.806
with the end of mine.

00:47:50.047 --> 00:47:51.547
And I talk about it often because for me,

00:47:51.588 --> 00:47:52.188
it's like sharpen.

00:47:52.208 --> 00:47:52.969
So I honestly,

00:47:52.989 --> 00:47:54.070
I don't remember the other five habits.

00:47:54.610 --> 00:47:55.831
I talk about the book all the time.

00:47:55.851 --> 00:47:56.271
There's seven.

00:47:56.291 --> 00:47:57.393
Here are the two that I'm

00:47:57.494 --> 00:47:59.034
committed to sharpen the song.

00:47:59.195 --> 00:48:00.335
That's why we do the show every week.

00:48:00.356 --> 00:48:01.416
It's one hour that we are

00:48:01.476 --> 00:48:03.659
dedicated to being better.

00:48:04.480 --> 00:48:05.721
Or for me that I am being

00:48:05.782 --> 00:48:06.722
better at my craft,

00:48:06.762 --> 00:48:07.382
whether you and I are

00:48:07.422 --> 00:48:08.143
talking about it and we're

00:48:08.563 --> 00:48:10.206
researching stuff or we're

00:48:11.766 --> 00:48:13.568
um what do you call it or we

00:48:13.608 --> 00:48:15.148
are getting into guests

00:48:15.190 --> 00:48:15.909
that tell us something

00:48:15.969 --> 00:48:16.891
right like this is all

00:48:16.951 --> 00:48:21.393
about how do we um or how

00:48:21.414 --> 00:48:23.715
do we how do I increase my

00:48:23.855 --> 00:48:25.677
skills right again sharpen

00:48:25.697 --> 00:48:26.777
the saw so that when I do

00:48:26.818 --> 00:48:28.438
go out day in and day out I

00:48:28.619 --> 00:48:29.639
i am a more combat

00:48:29.659 --> 00:48:33.181
effective jungle person or leader

00:48:34.434 --> 00:48:34.974
Banner of jobs.

00:48:34.994 --> 00:48:35.494
I like that.

00:48:36.215 --> 00:48:37.695
I like that because first years,

00:48:37.715 --> 00:48:38.735
let's just say the first

00:48:38.775 --> 00:48:40.996
five years of your junk removal journey,

00:48:41.356 --> 00:48:42.916
were you putting together pro formas?

00:48:43.237 --> 00:48:45.456
Were you looking at pro formas quarterly?

00:48:45.476 --> 00:48:47.697
I mean, yeah, absolutely.

00:48:47.717 --> 00:48:48.657
I was all about that life.

00:48:49.079 --> 00:48:49.918
I was doing that.

00:48:49.938 --> 00:48:51.199
That's the thing is my first year.

00:48:51.239 --> 00:48:53.239
I wasn't, I didn't know better.

00:48:53.260 --> 00:48:57.121
And when I realized how much

00:48:57.201 --> 00:48:58.581
power there is in the back

00:48:58.621 --> 00:49:00.882
end of your business, it goes right.

00:49:01.021 --> 00:49:02.822
Sharpen your sharpen the song or whatever.

00:49:03.655 --> 00:49:05.056
improving those processes in

00:49:05.338 --> 00:49:08.360
the back end are so important that for me,

00:49:09.081 --> 00:49:10.442
if I could do that in the back end,

00:49:10.521 --> 00:49:11.322
it would actually improve

00:49:11.362 --> 00:49:12.963
the front end 10 times.

00:49:13.905 --> 00:49:14.025
Well,

00:49:14.045 --> 00:49:14.925
that's because you got to begin with

00:49:14.945 --> 00:49:15.666
the end state in mind.

00:49:16.327 --> 00:49:16.668
Again,

00:49:17.088 --> 00:49:18.108
going back to capture your data

00:49:18.128 --> 00:49:18.949
about golf, right?

00:49:19.150 --> 00:49:19.951
Begin with the end state.

00:49:19.990 --> 00:49:22.393
The end state is someday this may matter.

00:49:22.693 --> 00:49:23.594
Let me track it today.

00:49:24.894 --> 00:49:26.576
So yeah, I'm going to, by the end of this,

00:49:26.596 --> 00:49:28.737
someday I get called up.

00:49:29.818 --> 00:49:30.440
You might get called up.

00:49:31.641 --> 00:49:31.860
Right?

00:49:32.061 --> 00:49:34.661
Someday they might look to you for your,

00:49:36.802 --> 00:49:37.043
you know,

00:49:37.083 --> 00:49:38.003
you might get called up for your

00:49:38.043 --> 00:49:38.523
golf skills.

00:49:38.884 --> 00:49:39.123
Me?

00:49:39.583 --> 00:49:40.025
Not a chance.

00:49:40.704 --> 00:49:40.885
Right?

00:49:41.125 --> 00:49:41.804
And I got the data.

00:49:41.885 --> 00:49:44.487
I go golfing like four years,

00:49:44.527 --> 00:49:45.146
five years in a row.

00:49:45.226 --> 00:49:47.128
I played one round of 18 every year.

00:49:47.547 --> 00:49:48.947
Now I'll play pitch and putt like a mother,

00:49:48.967 --> 00:49:49.108
right?

00:49:49.128 --> 00:49:52.050
I'll go play me some par three, nine holes,

00:49:52.050 --> 00:49:53.690
45 minutes, front to back.

00:49:53.730 --> 00:49:54.510
I'm back in the car and

00:49:54.530 --> 00:49:55.791
rolling down the road all day.

00:49:56.070 --> 00:49:56.711
That I can play.

00:49:57.391 --> 00:49:58.112
This 18 holes, get a cart.

00:50:00.762 --> 00:50:01.681
fucking tucker shirt and

00:50:01.722 --> 00:50:03.163
shit that's for the birds

00:50:03.862 --> 00:50:04.963
right I'll play once a year

00:50:06.704 --> 00:50:09.465
that's it and I do play if

00:50:09.505 --> 00:50:11.885
not by month okay so that's

00:50:11.905 --> 00:50:12.565
only a few times yeah

00:50:12.746 --> 00:50:13.346
there's a couple guys that

00:50:13.365 --> 00:50:14.186
play three four times a

00:50:14.206 --> 00:50:15.306
week and that's like that's

00:50:15.327 --> 00:50:16.467
their thing that's the

00:50:16.527 --> 00:50:19.108
instinct in mind that's

00:50:19.128 --> 00:50:19.849
where you want to get to

00:50:20.588 --> 00:50:23.369
yeah but that doesn't do with golf

00:50:26.601 --> 00:50:27.501
Yeah, it has to do with work.

00:50:28.382 --> 00:50:29.822
Yeah, you're a sales guy.

00:50:29.842 --> 00:50:30.724
You're a business development guy.

00:50:31.184 --> 00:50:31.324
No,

00:50:31.724 --> 00:50:33.045
my ideal situation is I'm doing

00:50:33.105 --> 00:50:34.985
operations, I'm traveling, and golf is,

00:50:35.306 --> 00:50:37.987
man, not a good use of my time.

00:50:42.170 --> 00:50:42.690
What else do you got?

00:50:42.710 --> 00:50:43.172
Anything else?

00:50:43.492 --> 00:50:44.753
I feel like we're stretching

00:50:44.773 --> 00:50:45.672
this episode for the sake

00:50:45.693 --> 00:50:46.914
of stretching the episode right now.

00:50:47.253 --> 00:50:47.753
Well, I mean,

00:50:47.793 --> 00:50:48.735
we had some really good

00:50:48.855 --> 00:50:49.996
points that just kind of were

00:50:50.936 --> 00:50:51.235
I mean,

00:50:51.255 --> 00:50:52.916
we didn't really elaborate too much.

00:50:52.956 --> 00:50:54.297
We really couldn't elaborate too much,

00:50:54.338 --> 00:50:54.938
I guess.

00:50:55.157 --> 00:50:55.878
There's not an argument.

00:50:55.898 --> 00:50:58.418
The biggest thing is, yeah, I mean,

00:50:58.719 --> 00:50:59.480
it's quarter two.

00:51:00.739 --> 00:51:02.181
And the cool thing is,

00:51:03.621 --> 00:51:04.762
now's a great time to look back.

00:51:04.802 --> 00:51:05.523
You have data.

00:51:05.702 --> 00:51:07.123
You have a whole quarter of

00:51:07.182 --> 00:51:09.063
data to look at your next quarter.

00:51:09.384 --> 00:51:09.543
Look,

00:51:09.563 --> 00:51:10.744
if you don't want to put a pro forma

00:51:10.764 --> 00:51:12.025
together, that's on you.

00:51:12.485 --> 00:51:13.525
But what you could do is say, hey,

00:51:13.545 --> 00:51:13.965
you know what?

00:51:14.266 --> 00:51:15.286
What can I plan for?

00:51:15.387 --> 00:51:18.047
We know statistically the

00:51:18.068 --> 00:51:19.829
first quarter is never the best quarter.

00:51:20.731 --> 00:51:20.971
Right.

00:51:21.811 --> 00:51:22.532
Yeah.

00:51:22.552 --> 00:51:22.952
Yeah.

00:51:23.313 --> 00:51:23.693
It depends.

00:51:23.914 --> 00:51:24.054
Yeah.

00:51:24.074 --> 00:51:24.713
It depends on.

00:51:25.034 --> 00:51:25.175
Yeah.

00:51:25.215 --> 00:51:25.855
Well, great.

00:51:25.875 --> 00:51:26.735
It depends on your business.

00:51:26.815 --> 00:51:27.275
I would say yes.

00:51:27.356 --> 00:51:28.097
And junk rules.

00:51:28.416 --> 00:51:28.577
Yeah.

00:51:28.597 --> 00:51:29.998
Statistically speaking, typically not.

00:51:30.778 --> 00:51:30.998
Right.

00:51:31.079 --> 00:51:32.420
So what you could do is use

00:51:32.440 --> 00:51:33.240
that as a baseline,

00:51:33.320 --> 00:51:34.222
a worst case scenario.

00:51:34.262 --> 00:51:37.123
Hey, if we do the same exact same,

00:51:37.204 --> 00:51:38.445
everything we did the first quarter,

00:51:38.846 --> 00:51:40.626
what does our Q2 and three look like?

00:51:41.007 --> 00:51:41.206
Right.

00:51:41.248 --> 00:51:41.407
Yeah.

00:51:41.887 --> 00:51:43.228
So that way you can get

00:51:43.289 --> 00:51:44.550
something started and say, well,

00:51:44.730 --> 00:51:46.452
if we did, let's just say we did,

00:51:46.911 --> 00:51:48.793
you know, I don't know,

00:51:48.793 --> 00:51:49.514
$60,000 in our first quarter.

00:51:49.833 --> 00:51:50.054
All right.

00:51:50.114 --> 00:51:50.335
Great.

00:51:51.271 --> 00:51:53.233
So based on that, you know,

00:51:53.253 --> 00:51:54.994
if you do the exact same thing,

00:51:55.675 --> 00:51:58.538
you could be 120 at half the year, right?

00:51:58.657 --> 00:52:00.119
Which then, based on that,

00:52:00.139 --> 00:52:01.179
what are you going to look

00:52:01.199 --> 00:52:01.920
at at the end of the year?

00:52:02.641 --> 00:52:03.842
So there's your starting

00:52:03.862 --> 00:52:05.563
point for those that maybe

00:52:05.603 --> 00:52:06.545
are confused on where to start.

00:52:07.945 --> 00:52:08.146
Yeah.

00:52:08.525 --> 00:52:10.068
Well, here's where to start.

00:52:10.608 --> 00:52:11.289
I've talked to other people

00:52:11.309 --> 00:52:12.108
that don't even track that.

00:52:12.289 --> 00:52:12.969
They're just like, I don't know,

00:52:12.989 --> 00:52:13.971
I brought some money in or

00:52:14.010 --> 00:52:15.291
this is what my profit was every day.

00:52:15.311 --> 00:52:16.072
And I'm like, oh, you got to –

00:52:19.581 --> 00:52:19.981
You can't,

00:52:20.141 --> 00:52:21.601
you can't track profit then at

00:52:21.641 --> 00:52:22.023
that point.

00:52:22.682 --> 00:52:23.523
No, you can't.

00:52:24.023 --> 00:52:25.304
No, because what they're,

00:52:25.465 --> 00:52:26.065
what they're telling you is

00:52:26.085 --> 00:52:27.626
the results of the cashflow statement.

00:52:27.887 --> 00:52:28.626
And yet the cashflow

00:52:28.646 --> 00:52:29.708
statement doesn't do any good.

00:52:29.748 --> 00:52:30.289
If you don't know what

00:52:30.329 --> 00:52:31.530
numbers went into the cashflow statement,

00:52:31.750 --> 00:52:33.010
because how did we get to this end state?

00:52:34.351 --> 00:52:34.592
You know?

00:52:35.311 --> 00:52:35.512
Oh yeah.

00:52:36.052 --> 00:52:36.193
No.

00:52:36.213 --> 00:52:37.094
So at the very least you

00:52:37.134 --> 00:52:38.594
need to be tracking at the very least,

00:52:38.655 --> 00:52:38.775
right?

00:52:38.815 --> 00:52:41.056
Here's, here's my no shit, right?

00:52:41.097 --> 00:52:42.677
You're, you're from a financial standpoint,

00:52:43.418 --> 00:52:46.481
you need your service revenue.

00:52:48.503 --> 00:52:50.905
Other revenue, do not combine them, right?

00:52:51.186 --> 00:52:54.467
So other revenue can be scrap, resale,

00:52:54.588 --> 00:52:55.489
whatever, right?

00:52:55.668 --> 00:52:56.389
That has to be different

00:52:56.409 --> 00:52:57.289
than service because that's

00:52:57.331 --> 00:52:58.510
a comparable number, right?

00:52:58.550 --> 00:52:59.411
How many dollars of scrap

00:52:59.431 --> 00:53:01.474
for every dollar of service revenue,

00:53:01.494 --> 00:53:01.614
right?

00:53:01.634 --> 00:53:03.014
So service revenue, sales revenue,

00:53:03.594 --> 00:53:04.536
minimum on the top line.

00:53:05.036 --> 00:53:06.856
Next things, cost of goods sold.

00:53:07.378 --> 00:53:08.458
So that's your variable cost.

00:53:08.759 --> 00:53:10.599
That's your variable employees, your fuel.

00:53:11.380 --> 00:53:12.722
All the things you need to

00:53:12.822 --> 00:53:15.523
do to complete the job, right?

00:53:15.543 --> 00:53:16.585
Yeah.

00:53:17.489 --> 00:53:18.028
Disposal,

00:53:18.869 --> 00:53:20.550
hourly employees and fuel are the

00:53:20.590 --> 00:53:20.849
top three.

00:53:20.889 --> 00:53:21.789
All right.

00:53:21.889 --> 00:53:23.150
And then you need your next thing.

00:53:23.750 --> 00:53:25.030
So data point number four,

00:53:25.550 --> 00:53:27.471
you need your fixed expenses.

00:53:28.110 --> 00:53:28.271
Right.

00:53:28.570 --> 00:53:30.132
Those are your on the business expensive.

00:53:30.572 --> 00:53:31.411
That's going to be your rent.

00:53:31.532 --> 00:53:32.871
That's going to be your insurance.

00:53:33.271 --> 00:53:34.833
That's going to be advertising.

00:53:35.172 --> 00:53:35.353
Right.

00:53:35.652 --> 00:53:36.773
It does not cost you.

00:53:37.532 --> 00:53:38.673
These are the costs you have

00:53:38.773 --> 00:53:39.833
before the phone even rings.

00:53:41.427 --> 00:53:42.047
And then you're going to

00:53:42.068 --> 00:53:43.028
have your profit because

00:53:43.048 --> 00:53:43.568
you're going to take your

00:53:43.608 --> 00:53:44.809
service revenue along with

00:53:44.849 --> 00:53:45.628
your sales revenue,

00:53:45.710 --> 00:53:46.889
less your cost of goods sold.

00:53:46.909 --> 00:53:48.250
You'll get your gross income.

00:53:48.269 --> 00:53:48.771
Then you're going to

00:53:48.791 --> 00:53:49.670
subtract your gross income

00:53:49.710 --> 00:53:50.590
for your expenses and

00:53:50.610 --> 00:53:51.692
you're going to give your net income,

00:53:52.152 --> 00:53:52.251
right?

00:53:52.271 --> 00:53:53.192
And then you're going to get a percentage,

00:53:53.231 --> 00:53:53.351
right?

00:53:53.371 --> 00:53:54.612
So those are the minimums you need.

00:53:55.492 --> 00:53:56.893
Then on a balance sheet,

00:53:57.014 --> 00:53:58.014
who do you owe money to and

00:53:58.074 --> 00:53:58.914
or what money do you have?

00:53:59.534 --> 00:54:00.635
That's it, right?

00:54:01.175 --> 00:54:02.014
If you say, hey, my truck,

00:54:02.715 --> 00:54:05.036
Kelly Blue Book says it worth $20,000,

00:54:05.036 --> 00:54:05.255
cool.

00:54:05.697 --> 00:54:07.476
Put it down as an asset, $20,000 truck,

00:54:07.777 --> 00:54:09.478
like minimum kind of things like that.

00:54:10.762 --> 00:54:12.063
then you depreciate it right

00:54:12.083 --> 00:54:12.623
so you can at least

00:54:12.704 --> 00:54:13.304
appreciate it because

00:54:13.324 --> 00:54:13.824
you'll have to show that

00:54:13.844 --> 00:54:14.945
you brought the business

00:54:14.985 --> 00:54:17.186
yada yada next of the data

00:54:17.706 --> 00:54:18.788
for me at least marketing

00:54:18.867 --> 00:54:19.588
right where did my leads

00:54:19.628 --> 00:54:20.668
come from at the very least

00:54:21.568 --> 00:54:22.389
marketing where did the

00:54:22.429 --> 00:54:24.030
money come from where

00:54:24.251 --> 00:54:25.150
what's your top lead

00:54:25.170 --> 00:54:27.251
producer right now me

00:54:28.373 --> 00:54:30.733
networking networking yeah

00:54:31.235 --> 00:54:32.815
yeah 100 networking really

00:54:33.335 --> 00:54:35.856
oh yeah so not google or no

00:54:36.016 --> 00:54:37.097
facebook really

00:54:37.842 --> 00:54:40.023
networking has been last year.

00:54:40.023 --> 00:54:42.284
52% of our new business came

00:54:42.324 --> 00:54:42.846
from networking.

00:54:44.327 --> 00:54:45.228
20% came from referrals.

00:54:45.827 --> 00:54:47.148
So you talk about why,

00:54:47.349 --> 00:54:49.070
why it matters to be compute, you know,

00:54:49.110 --> 00:54:50.632
community oriented.

00:54:50.632 --> 00:54:51.532
70% of my business involved

00:54:51.552 --> 00:54:52.373
me being in the community.

00:54:55.914 --> 00:54:58.456
I mean, then, then, then they, then Google,

00:54:58.496 --> 00:54:59.257
and then they see the truck.

00:54:59.717 --> 00:55:00.179
That's it.

00:55:00.318 --> 00:55:00.518
That's,

00:55:02.605 --> 00:55:03.465
That's how I get my business.

00:55:03.525 --> 00:55:03.684
Right.

00:55:03.844 --> 00:55:04.746
But networking also was

00:55:04.786 --> 00:55:05.806
involved in me going on LinkedIn.

00:55:06.025 --> 00:55:06.186
Right.

00:55:06.226 --> 00:55:07.746
I post a shitload of things on LinkedIn.

00:55:07.967 --> 00:55:08.827
I'm here doing the show.

00:55:09.086 --> 00:55:09.766
This is networking.

00:55:10.347 --> 00:55:10.547
Yeah.

00:55:10.646 --> 00:55:10.806
Right.

00:55:11.027 --> 00:55:11.847
This isn't, this is,

00:55:12.168 --> 00:55:13.148
this is not marketing

00:55:13.188 --> 00:55:14.128
dollars because what

00:55:14.168 --> 00:55:15.949
happens is when I walk into a room, right,

00:55:15.969 --> 00:55:17.528
there's that old adage, like, you know,

00:55:17.809 --> 00:55:18.449
hustle so hard,

00:55:18.469 --> 00:55:19.929
you never have to introduce yourself.

00:55:20.250 --> 00:55:20.929
I'm doing that right now.

00:55:21.771 --> 00:55:23.010
When I walk in a room, people are like,

00:55:23.090 --> 00:55:23.271
oh yeah,

00:55:23.311 --> 00:55:25.052
I watch your trash talk or I

00:55:25.092 --> 00:55:25.952
watch your shorts or I

00:55:25.992 --> 00:55:27.012
watch your videos on LinkedIn.

00:55:27.251 --> 00:55:28.293
Hey, I see you on YouTube.

00:55:28.532 --> 00:55:29.532
I read your blog.

00:55:30.818 --> 00:55:31.539
I bought your book.

00:55:32.018 --> 00:55:33.039
When I walk into a room,

00:55:33.340 --> 00:55:34.860
rarely do I need to introduce myself.

00:55:35.400 --> 00:55:38.922
That goes into your market.

00:55:39.322 --> 00:55:41.001
So the point of what you do,

00:55:42.003 --> 00:55:44.023
saturate your market.

00:55:44.103 --> 00:55:45.304
Right now, I am networking.

00:55:45.543 --> 00:55:46.043
Hell,

00:55:46.123 --> 00:55:48.144
on my live show that goes all across

00:55:48.164 --> 00:55:49.525
the internets, I was like, hey,

00:55:49.605 --> 00:55:50.965
I need crew chiefs and team leaders.

00:55:51.585 --> 00:55:52.206
If you know somebody in

00:55:52.226 --> 00:55:53.666
Milwaukee that wants to come work for me,

00:55:53.907 --> 00:55:54.447
let me know.

00:55:55.686 --> 00:55:57.447
If I get one person to see

00:55:57.507 --> 00:55:59.510
that and send me a lead, God bless.

00:55:59.831 --> 00:56:00.170
Actually,

00:56:00.331 --> 00:56:01.893
that's the biggest challenge I'm

00:56:02.112 --> 00:56:02.934
struggling with right now.

00:56:03.514 --> 00:56:05.097
My biggest challenge is hiring, 100%.

00:56:06.177 --> 00:56:07.980
That's literally,

00:56:08.039 --> 00:56:09.561
I would say that's the top

00:56:10.563 --> 00:56:12.385
one thing that is the most

00:56:12.425 --> 00:56:13.786
consistent in this business.

00:56:14.447 --> 00:56:15.248
You will always,

00:56:15.588 --> 00:56:16.670
and if you're not always hiring-

00:56:17.269 --> 00:56:17.929
You're going to be hurting.

00:56:18.090 --> 00:56:18.929
You're either always hiring

00:56:18.989 --> 00:56:19.951
or always hurting because

00:56:19.990 --> 00:56:21.090
you're not always hiring.

00:56:21.110 --> 00:56:21.510
Always hiring.

00:56:22.110 --> 00:56:23.050
Keep your bullpen full.

00:56:23.592 --> 00:56:24.592
That's what Xavier said, right?

00:56:24.672 --> 00:56:25.871
Just hire two guys and call it good.

00:56:26.251 --> 00:56:27.873
I am consistently hiring.

00:56:28.353 --> 00:56:30.492
I had one guy, his father passed away.

00:56:30.532 --> 00:56:31.373
So it's like, well, he's out.

00:56:31.634 --> 00:56:33.534
Another guy get a viral infection,

00:56:33.554 --> 00:56:34.813
something, something outside of work.

00:56:35.175 --> 00:56:36.034
He's out for a week or two.

00:56:36.054 --> 00:56:37.494
Another guy got bit by a dog

00:56:37.534 --> 00:56:41.556
and lacerated a tendon in his thumb.

00:56:41.835 --> 00:56:42.715
He's like, I can lift stuff.

00:56:42.755 --> 00:56:43.757
I just can't use my hand.

00:56:44.297 --> 00:56:44.697
Like, well...

00:56:46.737 --> 00:56:46.958
I mean,

00:56:46.978 --> 00:56:48.398
I guess technically he can use his hand,

00:56:48.418 --> 00:56:49.239
but he can't squeeze.

00:56:49.278 --> 00:56:51.320
He can use the hand, but he can't squeeze.

00:56:51.400 --> 00:56:52.880
I'm like, I mean,

00:56:52.920 --> 00:56:53.902
opposable digits are the

00:56:53.942 --> 00:56:55.021
reason why we run the world.

00:56:55.461 --> 00:56:57.704
If we don't get an opposable digit,

00:56:57.724 --> 00:56:58.264
we're still back.

00:56:58.304 --> 00:56:59.945
Yeah, you're right.

00:57:00.684 --> 00:57:01.925
Answering the phone is the one job.

00:57:01.945 --> 00:57:03.806
Hey, can't use the mouse.

00:57:04.067 --> 00:57:05.007
Can't navigate the mouse.

00:57:06.588 --> 00:57:06.728
Yeah,

00:57:06.748 --> 00:57:07.949
that's the one job we got covered is

00:57:08.309 --> 00:57:09.509
my office guy.

00:57:09.548 --> 00:57:09.969
That job,

00:57:10.010 --> 00:57:11.771
that position is filled to the brim.

00:57:12.190 --> 00:57:12.831
He's phenomenal.

00:57:12.931 --> 00:57:13.490
Our guy, Mike.

00:57:15.833 --> 00:57:16.492
And I met Mike.

00:57:18.393 --> 00:57:20.092
our HR guy got him because

00:57:20.132 --> 00:57:21.253
of me going out networking.

00:57:21.634 --> 00:57:22.614
Guy was pitching me HR

00:57:22.655 --> 00:57:25.675
services and now I got a great HR company,

00:57:25.715 --> 00:57:25.815
right?

00:57:25.835 --> 00:57:26.695
When I'm out networking,

00:57:26.836 --> 00:57:28.317
I'm buying and I'm selling.

00:57:28.396 --> 00:57:29.518
That's why networking is key.

00:57:30.952 --> 00:57:32.014
So there you go.

00:57:32.034 --> 00:57:32.614
There's your answer.

00:57:33.574 --> 00:57:35.175
There we go.

00:57:35.496 --> 00:57:37.416
I'll put a bow on this thing, right?

00:57:37.476 --> 00:57:39.297
Top takeaway for me after all this.

00:57:39.838 --> 00:57:40.998
I can look back and say, you know what?

00:57:41.039 --> 00:57:42.340
For me, networking is the key.

00:57:42.539 --> 00:57:43.340
That's why I do this show

00:57:43.400 --> 00:57:44.201
even on a day like today

00:57:44.240 --> 00:57:45.360
where we're reaching for straws,

00:57:46.061 --> 00:57:47.603
figuring out as we go, talking some shit.

00:57:48.242 --> 00:57:49.824
The other day, this is still networking.

00:57:49.844 --> 00:57:50.804
I'm still putting the work in.

00:57:51.083 --> 00:57:52.224
The people that joined us, right?

00:57:52.244 --> 00:57:54.065
Another touch point for Justin Waltz.

00:57:54.286 --> 00:57:55.425
We've got Andy Barton coming up.

00:57:55.686 --> 00:57:56.666
We've got Oliver coming up.

00:57:56.827 --> 00:57:57.626
All from networking.

00:57:57.766 --> 00:58:00.188
All of this is because we put the work in.

00:58:00.208 --> 00:58:00.648
105 episodes.

00:58:00.847 --> 00:58:01.528
Not everyone's going to be

00:58:01.568 --> 00:58:02.228
fucking beautiful.

00:58:02.708 --> 00:58:04.670
And yet, I can say, okay,

00:58:04.690 --> 00:58:05.670
this was a good use of my time.

00:58:05.751 --> 00:58:07.570
I doubled down on something

00:58:07.590 --> 00:58:08.012
I already know.

00:58:08.032 --> 00:58:09.072
Because there are days in

00:58:09.112 --> 00:58:09.972
junk removal and in

00:58:10.012 --> 00:58:11.952
podcasting where you're like, fuck,

00:58:12.612 --> 00:58:13.434
why do I do this?

00:58:15.507 --> 00:58:15.969
Here we are.

00:58:17.309 --> 00:58:19.409
We are in startup mode as a

00:58:19.630 --> 00:58:20.710
podcast as much as other

00:58:20.731 --> 00:58:22.972
guys are in startup mode in junk removal.

00:58:23.431 --> 00:58:24.711
It's a motherfucker sometimes.

00:58:24.811 --> 00:58:26.353
You've got to convince yourself to do it.

00:58:27.072 --> 00:58:30.074
I talked about 20 after the hour.

00:58:30.255 --> 00:58:30.994
We're figuring this shit out.

00:58:31.175 --> 00:58:31.855
We weren't even at the

00:58:31.894 --> 00:58:32.615
bottom of the hour yet.

00:58:32.635 --> 00:58:32.956
We were like,

00:58:32.976 --> 00:58:34.155
what are we going to talk about?

00:58:34.976 --> 00:58:36.416
Little brewers, little packers.

00:58:37.657 --> 00:58:38.117
It's funny.

00:58:39.038 --> 00:58:39.938
Just real quick.

00:58:39.998 --> 00:58:40.478
Before

00:58:41.485 --> 00:58:42.965
So this morning I met with Eason.

00:58:43.706 --> 00:58:44.527
He was our last guest.

00:58:44.827 --> 00:58:45.668
And him and I were talking

00:58:45.708 --> 00:58:46.949
about this property that he

00:58:46.989 --> 00:58:48.550
has that I really want.

00:58:48.570 --> 00:58:50.490
I'm probably going to buy it somehow.

00:58:51.331 --> 00:58:57.715
But his admin lady was like, hey,

00:58:59.398 --> 00:59:01.139
can we post this to our social medias?

00:59:02.340 --> 00:59:04.061
Because their audience is

00:59:04.121 --> 00:59:05.041
way different than ours, right?

00:59:05.181 --> 00:59:06.463
So they have to make sure

00:59:06.503 --> 00:59:08.103
that what's said in the

00:59:08.143 --> 00:59:09.804
podcast by either party is

00:59:09.945 --> 00:59:11.065
kosher and not like, hey,

00:59:11.909 --> 00:59:12.949
Is this going to offend some people?

00:59:13.570 --> 00:59:14.269
And he was like, you know,

00:59:14.809 --> 00:59:15.851
everything had context.

00:59:15.891 --> 00:59:17.072
So yeah, there was some cussing,

00:59:17.112 --> 00:59:19.052
but it wasn't just random ass cussing.

00:59:19.092 --> 00:59:20.413
It was X. There was content.

00:59:20.452 --> 00:59:20.552
It's,

00:59:20.612 --> 00:59:22.054
it's a couple of vets that were

00:59:22.114 --> 00:59:23.855
talking and blah, blah, blah.

00:59:23.875 --> 00:59:24.835
And she's like, Oh, okay, cool.

00:59:24.856 --> 00:59:25.735
So nothing to make us look bad.

00:59:25.775 --> 00:59:26.836
He's like, no, nothing at all.

00:59:27.416 --> 00:59:28.918
And then what's funny is she's like,

00:59:29.918 --> 00:59:30.557
we need to see,

00:59:30.637 --> 00:59:31.579
we can do another episode

00:59:31.599 --> 00:59:32.498
in like six months or something.

00:59:32.518 --> 00:59:33.840
They have a really good following.

00:59:34.460 --> 00:59:35.280
And I went,

00:59:35.541 --> 00:59:37.342
I guess she knows how to track this up,

00:59:37.362 --> 00:59:37.481
but,

00:59:38.186 --> 00:59:39.086
She's like,

00:59:39.106 --> 00:59:40.748
they have a bigger listenership

00:59:40.768 --> 00:59:41.887
than they do followers.

00:59:41.989 --> 00:59:42.889
So it would really be

00:59:42.969 --> 00:59:44.030
advantageous for us to be

00:59:44.070 --> 00:59:45.811
involved because we use

00:59:45.851 --> 00:59:47.512
this service on a daily basis.

00:59:48.273 --> 00:59:50.733
Now, this company that we had on last week,

00:59:51.074 --> 00:59:52.454
I don't know if anyone's seen it yet,

00:59:52.514 --> 00:59:58.018
but they are a family business.

00:59:58.039 --> 00:59:59.539
I would say they're probably

00:59:59.579 --> 01:00:01.601
small to medium in the DFW area.

01:00:01.940 --> 01:00:02.902
They're only in about four

01:00:02.942 --> 01:00:04.583
different towns or cities.

01:00:05.344 --> 01:00:07.284
They do very, very high-end houses.

01:00:08.050 --> 01:00:08.811
And they use us.

01:00:09.030 --> 01:00:09.831
They use junk removal.

01:00:09.851 --> 01:00:11.434
They use trash every single

01:00:11.474 --> 01:00:12.414
day because all the houses

01:00:12.775 --> 01:00:13.597
and they hire quality.

01:00:13.896 --> 01:00:16.059
So for them to see this

01:00:16.119 --> 01:00:18.722
podcast as an asset, to me,

01:00:18.742 --> 01:00:19.684
that's that's pretty cool.

01:00:19.704 --> 01:00:20.184
That's networking.

01:00:20.204 --> 01:00:20.605
Like you said,

01:00:20.744 --> 01:00:22.507
we're networking because we

01:00:22.527 --> 01:00:24.949
can sell and buy or networking.

01:00:25.791 --> 01:00:26.751
In this instance, we're selling.

01:00:27.661 --> 01:00:28.041
Here we are.

01:00:28.342 --> 01:00:31.063
This is the first episode of season three,

01:00:31.804 --> 01:00:31.943
right?

01:00:32.344 --> 01:00:34.204
104 episodes through seasons one and two.

01:00:35.284 --> 01:00:37.025
April 1st, here we are, killing it, right?

01:00:37.286 --> 01:00:38.806
And it goes back to where we started.

01:00:39.148 --> 01:00:40.208
Why we started this podcast

01:00:40.228 --> 01:00:40.829
in the first place,

01:00:41.168 --> 01:00:42.630
it was Casey and I were networking,

01:00:42.670 --> 01:00:43.469
figuring out things in two

01:00:43.489 --> 01:00:44.731
different markets that were consistent.

01:00:45.210 --> 01:00:46.052
figuring out and talking to

01:00:46.112 --> 01:00:47.112
other people in the industry,

01:00:47.373 --> 01:00:48.054
whether they were part of

01:00:48.074 --> 01:00:49.315
the franchise we were part of or not,

01:00:49.594 --> 01:00:50.456
figuring out how do we make

01:00:50.496 --> 01:00:51.896
this a better industry and

01:00:51.916 --> 01:00:53.617
how do we improve our fighting position.

01:00:53.657 --> 01:00:55.719
So where we started two

01:00:55.739 --> 01:00:56.900
years ago and where we have

01:00:56.940 --> 01:00:58.081
landed now here today,

01:00:58.762 --> 01:01:01.043
where we are officially on season three,

01:01:01.123 --> 01:01:02.666
year three of the podcast,

01:01:03.614 --> 01:01:04.715
It's all relative.

01:01:04.775 --> 01:01:06.255
It's all back to where we started.

01:01:06.335 --> 01:01:08.056
Begin with the unceded mind, Stephen Covey,

01:01:08.356 --> 01:01:09.795
seven habits of highly effective people.

01:01:10.115 --> 01:01:10.876
Sharpen the saw.

01:01:10.936 --> 01:01:11.916
Take the time to work on

01:01:11.936 --> 01:01:14.097
yourself so that you can be

01:01:14.157 --> 01:01:15.878
the best person, the best business owner,

01:01:15.898 --> 01:01:16.818
the best husband, wife,

01:01:16.898 --> 01:01:17.938
whatever your titles are,

01:01:18.237 --> 01:01:19.277
the best you can be because

01:01:19.297 --> 01:01:21.998
you are consistently putting in the work.

01:01:22.739 --> 01:01:22.958
Casey,

01:01:22.998 --> 01:01:24.139
any final thoughts before we put a

01:01:24.179 --> 01:01:24.820
bow on this thing?

01:01:24.840 --> 01:01:29.521
Final thoughts is look at what you did and

01:01:32.378 --> 01:01:33.599
implement it into the future.

01:01:33.619 --> 01:01:35.420
I guess, you know, Q1 is over and,

01:01:35.942 --> 01:01:36.922
you know, I remember not,

01:01:37.043 --> 01:01:37.623
not too long ago,

01:01:37.643 --> 01:01:38.605
we were talking about the

01:01:38.625 --> 01:01:39.306
beginning of the year.

01:01:39.326 --> 01:01:41.728
Now we are, guess what?

01:01:41.768 --> 01:01:42.528
We're, we're about to hit,

01:01:42.829 --> 01:01:44.090
hit the busiest time of the year,

01:01:44.130 --> 01:01:45.072
statistically speaking.

01:01:45.152 --> 01:01:47.614
And, um, we also know it's election year.

01:01:47.635 --> 01:01:48.275
Huh?

01:01:48.516 --> 01:01:50.277
So I don't know why we get funky.

01:01:51.565 --> 01:01:52.306
All right.

01:01:52.346 --> 01:01:52.485
Good.

01:01:52.505 --> 01:01:54.608
Maybe good farm key bridges might fall.

01:01:54.688 --> 01:01:55.509
Let's not get into that.

01:01:55.528 --> 01:01:57.130
That's another day for another podcast.

01:01:57.650 --> 01:02:00.713
A B C always be connecting.

01:02:01.014 --> 01:02:02.074
Thank you for joining myself

01:02:02.175 --> 01:02:04.757
and Casey and bubble Lawrence.

01:02:04.978 --> 01:02:06.199
Always be hiring ABH.

01:02:06.298 --> 01:02:08.260
Also that on the trash talk

01:02:08.460 --> 01:02:09.601
business podcast,

01:02:09.681 --> 01:02:11.463
we will see you again next week.

01:02:15.795 --> 01:02:16.536
Thanks for listening.

01:02:17.016 --> 01:02:18.538
Tap subscribe or follow to

01:02:18.577 --> 01:02:19.659
get the latest episode.

01:02:19.978 --> 01:02:21.460
And if you enjoyed this episode,

01:02:21.601 --> 01:02:22.400
be sure to leave us a

01:02:22.461 --> 01:02:24.123
review and tell a friend to listen.

01:02:24.603 --> 01:02:25.204
To learn more,

01:02:25.503 --> 01:02:26.965
visit Trash Talk Business

01:02:27.005 --> 01:02:28.126
Podcast dot com.

01:02:28.626 --> 01:02:28.947
Bye now.