Say What You Mean.
When shit hits the fan, leaders don’t waffle. They get loud, clear, and decisive.
Think about any military movie you’ve seen. One person starts giving orders. No “maybe,” no “I think,” no passive bullshit. Just real, direct action.
That’s how you win. That’s how you lead.
You – call 911.
You – take care of the patient.
You – go for help.
No confusion. Just execution.
Now take that same clarity into your sales process. Stop using fluff. Stop saying "maybe." Replace your weak-ass words with: guaranteed, proven, value, expert, exclusive. Say them like you mean them—because you do.
Use real-world experience to build confidence in yourself and trust in your clients.
Words matter. Choose ones that serve.
